Monitoring customer behavior at its outlets enabled this retailer to quantify the impact of customer interaction and to adjust processes to:
- Engage customers earlier
- Reduce customer attrition
- Improve productivity
- Increase sales
- Establish new KPIs
Lexmark’s Optra Edge technology worked with existing cameras to capture data on how customers engaged with the retail offering — arrival, time on site, wait times — and to turn this into useful performance metrics.
- Integrates with existing infrastructure
- AI applications generate quantifiable data
- Real-time actionable insights
- Central visibility across retail operations
- Easy to scale across multiple outlets
Download the case study and learn how Lexmark’s IoT solution assisted a national retailer.