A national retailer combined Lexmark’s IoT solution with its existing tracking methods to find ways to encourage customers to stay on site and complete purchases.

Monitoring customer behavior at its outlets enabled this retailer to quantify the impact of customer interaction and to adjust processes to:

• Engage customers earlier
• Reduce customer attrition
• Improve productivity
• Increase sales
• Establish new KPIs

Lexmark’s Optra Edge technology worked with existing cameras to capture data on how customers engaged with the retail offering — arrival, time on site, wait times — and to turn this into useful performance metrics.

Download the case study and learn how Lexmark’s IoT solution assisted a national retailer.