Strategic partnership to inform sports business landscape with up-to-the-minute consumer sentiment data
CHARLOTTE, N.C., June 17, 2025 -- Sports Business Journal, the sports industry's most trusted source for news, analysis, and data, today announced a strategic data partnership with CivicScience, the leading consumer intelligence platform. The partnership will enhance the publication's coverage and analysis of the sports business landscape.
Through this collaboration, Sports Business Journal will have access to CivicScience's proprietary consumer intelligence platform, enabling deeper analysis of sports fan behavior, spending patterns, and emerging trends that drive business decisions across the industry. This enhanced analytical capability will benefit Sports Business Journal's extensive readership of sports industry executives, team owners, league officials, and business leaders who rely on the publication for strategic decision-making.
The partnership launched with the release of exclusive World Cup consumer data, demonstrating the power of CivicScience's real-time insights for sports business analysis. The initial research, available here, showcased consumer sentiment, viewing preferences, and engagement patterns around the tournament, providing Sports Business Journal readers with actionable intelligence on one of the world's most-watched sporting events.
"This partnership represents a significant milestone in our mission to bring real-time consumer insights to the business of sports," said John Dick, founder and CEO of CivicScience. "Sports Business Journal has long been the definitive voice in sports business journalism, and we're excited to provide them with the consumer intelligence tools they need to deliver even more impactful coverage. Our platform's ability to capture and analyze consumer sentiment in real-time will give Sports Business Journal – and their readers – unprecedented visibility into what drives sports fan behavior and spending decisions."
"The sport business world has depended on SBJ for high-end, actionable research for nearly three decades, and as someone who has taken advantage of CivicScience data many times over the years, I am excited about what this partnership will provide to our readers," said SBJ Research Director David Broughton.
CivicScience's consumer intelligence platform continuously surveys millions of consumers, providing real-time insights into attitudes, purchasing behavior, brand preferences, lifestyle choices, and sentiment across numerous industries.
The collaboration with Sports Business Journal will showcase CivicScience's capabilities to the broader sports business community while providing Sports Business Journal with a competitive advantage in data-driven reporting.
About Sports Business Journal
Sports Business Journal (SBJ), a subsidiary of Leaders Group, an Advance company, sits at the epicenter of the sports industry. Headquartered in Charlotte, SBJ provides the news, the networking and the data to equip the most powerful executives in sports business to make more informed decisions, deals and partnerships. SBJ's award-winning media content is delivered through multiple media platforms, hallmark events and market-leading data. To learn more visit: www.sportsbusinessjournal.com.
About CivicScience
CivicScience is a consumer analytics and advertising platform. Our proprietary, always-on data collection engine captures over one million survey responses daily, creating the most dynamic, real-time understanding of consumer wants, needs, and intentions in a constantly changing world. Powered by our premium media partnerships, our attitudinal database helps brands and media companies retain & grow existing customers while reaching & acquiring new ones. Our clients use CivicScience's unique dataset to inform advertising, communications, product, and financial strategies that drive superior business outcomes. To learn more, visit https://civicscience.com/
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