Investors can now use Public's Generated Assets interface to turn any idea or theme into an investable asset
NEW YORK, May 14, 2025 -- Public, the long-term investing platform, announced the launch of Generated Assets, enabling anyone to create an investable equity index with the assistance of artificial intelligence (AI). With a single prompt, investors can describe an idea, which the Generated Assets AI platform immediately turns into an index, benchmarked against the historical performance of the S&P 500. At launch, investors can use Generated Assets to create, fine-tune, and track their index, with the ability to invest coming soon to the Public platform.
Sample Generated Assets prompts could be, for example, "companies that have flat org charts," or "CEOs that are under 40," or "stocks that are unaffected by U.S. tariffs." For each prompt, AI will look through a wide array of data, including company filings and other publicly available information, to create a personalized index of underlying stocks that fit the criteria. The index is backtested against historical market returns, allowing investors to easily determine if the index would have performed well in the past. Users will be able to invest in the index on Public or share it via the Generated Assets leaderboard.
"Historically, the world of investing has been very binary split between self-directed and fully managed offerings. Do it yourself, or get someone else to do it. But with AI, there's a third path," said Jannick Malling, Co-CEO and Co-Founder of Public. "With Generated Assets, investors can create an investable index with just a prompt. It is the first step towards a future where AI plays a bigger role in automating and managing your investing."
Generated Asset pages are available today to create, and retail investors can start making and editing their own portfolios at: www.generatedassets.com.
About Public
Public is a long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it's raised over $400M from investors like Accel and Tiger Global.
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