CLEARWATER, Fla., May 21, 2025 -- FrankCrum, a national professional employer organization (PEO), is expanding its presence across the Southwest with dedicated representation in key markets throughout Texas and Arizona. This strategic move reflects FrankCrum's ongoing commitment to delivering personalized service and supporting small businesses in regions experiencing rapid population and economic growth.
FrankCrum's growing footprint now includes on-the-ground sales teams across the Dallas Metroplex, Austin/Waco, San Antonio, College Station, Corpus Christi, and the Rio Grande Valley in Texas, as well as Phoenix, Tucson, Flagstaff, and Sedona in Arizona. Plans to establish offices in these markets are underway as part of the company's continued investment in regional growth.
"Both the states of Texas and Arizona have seen 30% population growth since 2003," said Michael Henry, Senior Vice President of Direct Sales at FrankCrum. "The governments of these states have created positive environments for entrepreneurs. And at FrankCrum, we help small businesses grow into larger ones, and we see both markets as great places to extend our reach and support more business owners."
Erika Hoffler, Sales Manager for Texas, will lead FrankCrum's growth in the state. In Arizona, Mateo Zapata, Sales Manager, will oversee expansion efforts, with a special focus on serving both English- and Spanish-speaking business communities.
FrankCrum's local sales teams are an extension of the company's client-first approach, designed to offer business owners personalized support from trusted professionals in their own communities.
"We wanted our customers in Arizona and Texas to put a face with a name, to be able to have a conversation about their business with a trusted colleague," Henry added. "Our teams are trained, they're hardworking, and they're willing to put in the hours to make our new clients grow and our current clients successful."
FrankCrum's co-employment model allows business owners to offload time-consuming responsibilities and tap into expert resources. Through this partnership, FrankCrum helps clients:
- Cut Administrative Tasks & Reclaim Time – Small business owners spend 25% of their time on paperwork. FrankCrum helps lift that burden so leaders can focus on growth.
- Streamline Payroll, HR, and Compliance – With complex regulations and shifting requirements, FrankCrum simplifies operations and reduces costly errors.
- Focus on Growth & Employee Retention – By offering big-business benefits on a small-business budget, employers can build a more engaged and loyal workforce.
- Reduce Risk & Workers' Comp Costs – FrankCrum provides expert support in navigating legal risks, improving safety practices, and managing insurance expenses.
Clients also gain access to powerful tools like FrankAdvice, a dedicated HR consulting team; TrainingHub, a learning management system (LMS); MyFrankCrum, a proprietary employee self-service portal; and AskEmma, an AI-powered benefits support assistant—each designed to simplify operations and improve the employee experience.
"Texas and Arizona are full of hardworking people trying to grow their businesses, and that's who we're here for," said FrankCrum, Jr., CEO and Founder of FrankCrum. "We've been helping businesses across the country for more than 40 years, and this is a natural step for us. I'm proud of our team and excited to see them out there making a real difference. We've always believed in being of service, and now we get to do that face-to-face with even more business owners."
As FrankCrum continues to grow its national footprint, the company remains focused on what it does best—partnering with business owners to simplify HR, reduce administrative strain, and create healthier workplaces. To learn more about why businesses choose FrankCrum as their PEO partner, visit https://www.frankcrum.com/why-choose-a-peo.
About FrankCrum
FrankCrum is a professional employer organization (PEO) founded in 1981. The company provides human resource services, payroll, employee benefits and workers' compensation insurance to more than 4,700 businesses nationwide that collectively employ more than 100,000 people. Based in Clearwater, Florida, FrankCrum helps employers reduce their HR burden while creating an environment for success. For additional information, please visit: www.frankcrum.com or follow us on LinkedIn, Instagram, Facebook, TikTok, and YouTube.
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