Driven by a Resurgence in Home Improvement, Rent-to-Own, and Bedding Sectors, Consumer Edge's Latest Data Reveals the Industry's Strongest Quarter Since 2022
NEW YORK, Feb. 5, 2025 -- Consumer Edge ("CE" or the "Company"), the leading provider of global consumer data-driven insights, today released its Q4 2024 Home and Garden Digest. According to the report, the U.S. home and garden industry experienced its strongest quarter since Q3 2022, driven by a resurgence in the home improvement, rent-to-own, mattress and bedding and décor sectors. While the broader economy remains impacted by affordability concerns, rising home prices for both existing and new homes have bolstered homeowner confidence, leading to improved trends for renovations, furnishings, and other home-related investments.
The Q4 2024 digest, which leverages Consumer Edge's proprietary transaction data, highlights key trends shaping the industry:
- DIY home improvement rebounds – DIY home improvement spending also increased 1 percent in Q4 2024, reversing two years of declines, as post-pandemic spending continues to normalize.
- Stores in South Benefit from Macro Tailwinds – The southern region of the U.S. outperformed other regions in the country in DIY home improvement spending, posting 3 percent growth during the quarter. Key retailers, including Lowe's, Tractor Supply and Floor & Decor, benefitted from their strong presence in this region, where over 50 percent of sales originate.
- Home furnishings show signs of life – The rent-to-own sector experienced 6 percent growth during the quarter, driven by Upbound Group's Acima (formerly known as Rent-A-Center), as more consumers chose flexible financing options due to budget constraints. The mattress and bedding category grew 4 percent in Q4, reflecting increased consumer focus on sleep quality and wellness. Additionally, major retailers Mattress Firm and Sleep Number expanded their premium product lines, while direct-to-consumer brands Helix Sleep and Cozy Earth saw strong sales in their personalized and sustainable sleep products.
- Challenges persist in flooring and diversified retailers – Flooring and rug companies experienced a 10 percent drop in sales during the quarter amid a difficult macroeconomic environment. Wayfair and Crate & Barrel's CB2 also faced challenges, contributing to the weaknesses among diversified home furnishings retailers. Smaller brands, including Grandin Road and Sharper Image, struggled, as well.
Consumer Edge's full Home and Garden Digest can be read here.
About Consumer Edge
Consumer Edge ("CE") provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CE's unique capabilities allow for actionable insights driven by near-real-time market intelligence and benchmarking at the product, brand, sub-industry and industry levels. For more information, visit consumeredge.com.
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