Roch Dog, an NVIDIA Inception startup, pioneers the first AI certification engine to automate the assessment, certification, and ranking of pet-friendly hotels.
LONDON, Feb. 28, 2025 -- Roch Dog, an NVIDIA Inception startup, has launched the hotel industry's first AI-powered certification engine for pet-friendly hospitality. This pioneering platform automates the assessment, certification, ranking, and review of hotels based on their pet-friendly policies, services, amenities, facilities, and access levels. By leveraging AI to collect and analyze granular hotel data, Roch Dog is establishing the world's first global data benchmark for pet-friendly hotels, enabling truly exceptional hotels to stand out in a competitive market.
Roch Dog launches the hotel industry's first AI certification engine to automate hotel assessment, ranking, and review.
At the heart of Roch Dog's system is an advanced natural language processing (NLP) pipeline that contacts hotels via AI-driven text and voice communication, asking 45 detailed questions about pet accommodations. The system parses responses into structured data, enabling fair, integrity-based scoring, comparative analysis, and cluster benchmarking against peer hotels. This results in a transparent ranking system that distinguishes hotels that merely allow pets from those that genuinely welcome them and cater towards dogs and their owners.
Certified hotels are published in Roch Dog's online dog-friendly hotel directory, that Roch Dog uses to drive direct, commission-free bookings to hotels, connecting them with high-value dog-owning guests who prioritize pet-friendliness. Roch Dog helps top-tier pet-friendly hotels attract loyal, high-spending travelers by offering unmatched credibility and differentiation.
"This is a game-changer for the hospitality industry," said Guise Bule, CEO of Roch Dog. "Until now, 'pet-friendly' has been an overused and often misleading term. Our AI-driven certification provides a real data-driven standard and helps dog-owning travelers make informed choices while allowing truly exceptional hotels to punch through the pet-friendly noise."
As an NVIDIA Inception startup, Roch Dog is at the forefront of AI-driven travel innovation, leveraging NVIDIA's cutting-edge AI resources and expert guidance to build the world's first data-driven pet-friendly hotel certification. This highly defensible platform generates proprietary insights, offering investors a unique opportunity at the intersection of AI, data intelligence, and the rapidly expanding pet travel market. Click here to see the Roch Dog Investor Briefing.
About Roch Dog: Ranked By Roch Ltd. is a British startup based in London, founded by Guise Bule, and is the creator of the Roch Standard, the world's first dog-friendly standard, certification and ranking system for hotels. For more information, please visit their websites Roch Dog and the RochSociety.
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