- Enables ISPs to better serve and monetize the SMB market with a "white label" connectivity experience platform purpose-built for their unique needs
- Powered by Airties Cloud which provides secure multi-layer access for SMBs, ISPs, and channel partners to remotely manage network performance and insights across devices and apps as well as a suite of tools allowing SMBs to offer secure connectivity for employees, guests and protected devices
- Allows SMBs to easily create their own branded portal to manage Wi-Fi log-in for guests and employees, create free or paid access tiers, and choose from flexible hardware options
PARIS, Feb. 27, 2025 -- Airties, a global leader of AI-driven software that improves the connectivity experience for ISPs' subscribers, today unveiled Airties Pro, a new connectivity experience platform that was purpose-built to help ISPs better serve and monetize the small and medium business (SMB) market segment.
Broadband service providers have long relied upon Airties' software for the ongoing optimization of their customers' home broadband experience to help reduce churn, attract new customers, lower operating costs, and innovate in new ways. However, Airties recognized a gap for SMBs whose needs were more complex than home broadband, but less complicated than full-scale enterprise systems. Airties Pro is a fit-for-purpose solution designed to address this gap and help ISPs deliver a premium broadband experience to serve their high-value SMB customers and prospects.
Airties Pro continually optimizes SMBs' local network performance based on real-time conditions and provides key insights on connected devices and usage. Notably, it provides secure multi-layer access to Airties Cloud, which enables ISPs and their IT partners to remotely manage and optimize local network performance. SMBs can easily set up secure connectivity for employees and protect their critical data. Airties Pro also allows SMBs to easily create their own branded portal to manage Wi-Fi log-in for guests and create free or paid access tiers. It also includes an easy-to-use SMB mobile app for remote network configuration and management and gives ISPs a choice of hardware options for gateways and Mesh extenders–all designed to meet the unique needs of each business.
"SMBs make up the vast majority of companies across the globe, and they need consistent, quality broadband connectivity for their employees and guests," said Metin Taskin, founder and CEO of Airties. "Airties Pro was created to help ISPs enhance their core business, attract new customers, and improve customer satisfaction through a premium broadband experience that was purpose-built for SMBs. The combination of our AI-driven software, easy-to-use management tools with secure multi-layer access, flexible hardware options, and unrivaled expertise make Airties Pro the ideal solution for ISPs to create and manage differentiated SMB offers."
"While there are many broadband management solutions for the enterprise and home markets, that really has not been the case for SMBs," said Jeff Heynen, Vice President, Broadband Access and Home Networking at Dell'Oro Group. "SMBs have unique needs that ISPs could better serve, provided they have the right tools. ISPs and SMBs need multi-tenancy control and capabilities to manage their broadband networks. Given the economic pressure facing their home broadband businesses, ISPs would be well-served to look towards opportunities in the lucrative SMB market with custom solutions that can demand a premium."
Airties' AI-driven connectivity experience platform helps ISPs observe, diagnose and fix connectivity issues automatically or through actionable recommendations. By personalizing the customer experience and optimizing connectivity, it is designed to help improve customer satisfaction and NPS scores. Airties' data-driven insights, across devices and applications, help ISPs improve performance quality, market effectively, and deliver a premium managed broadband experience to customers. Airties developed its first SMB solution to serve Cox in the U.S., and it will make Airties Pro commercially available to other ISPs in Q2 2025.
Airties Pro provides a seamless, all-in-one SMB solution with premium support that is tailored to help ISPs increase ARPU, lower cost-to-serve, improve customer satisfaction and reduce churn. Key features include:
- Premium Quality of Experience (QoE) Management: Airties Pro relies upon Airties Edge software on gateways/routers/extenders to intelligently direct connected devices (laptops, tablets, phones, POS terminals, IoT, etc.) to the best available Wi-Fi access point and frequency band based on real-time network conditions; manage Mesh networking; optimize QoS; and deliver critical data to Airties Cloud. Airties Cloud helps SMBs and ISPs remotely observe, diagnose, and fix connectivity issues automatically or through actionable recommendations; delivers insights on usage trends, connected devices and application performance; and provides APIs to support operators' CRM systems and apps. In addition to views of individual businesses, Airties Pro enables ISPs to see population-level views across their SMB customers and channel partners to compare data, usage statics and trends to help them refine their service offerings.
- Customization and Monetization: Airties Pro includes easy-to-use software for SMBs to design and launch guest Wi-Fi landing pages and configure monetization options. SMBs can set different access parameters for employees, set up free or paid access tiers for guests, and offer other promotions. In addition to web-based management controls, Airties Pro includes a customer-facing mobile app that allows SMBs to set up and manage core aspects of their networks. SMBs can also see helpful insights such as the devices on their network, whether they have new or returning guests on the network, which hours of the days are the busiest, benchmarked usage data compared to similar SMBs, and more.
- Multi-Layer Access Customer Management: Flexible multi-layer access allows ISPs, SMBs and their IT partners to all manage the SMB network based on their specific needs and capabilities. For example, it supports both self-service or outsourced network management that enables channel partners to install, manage and support local network connectivity.
- Network Security and Value-Added Services: Airties Pro provides network separation and security across business layers, including employee access, guest access, and POS transactions. It also provides cybersecurity features to protect the local network and connected devices from threats, and it includes content filtering at different levels for PCI compliance of POS transactions.
- Flexible and Easy-to-Install Hardware Choices: Airties Pro is compatible with a wide range of enterprise grade CPE hardware, including the ability to upgrade existing residential hardware with Airties Pro software features. Airties' software is hardware agnostic and relies on standards-based and open-source technology to avoid proprietary solutions and vendor lock-in. Airties Pro also enables easy "zero-touch" installation of Wi-Fi access points by SMBs, ISPs or their partners. SMBs can simply unbox pre-provisioned access points or scan a QR code to activate and add new access points onto their network.
Airties has received many prestigious industry awards for its innovations, including: "Best Home Wi-Fi Solution Award" from Broadband World Forum; "Best Wi-Fi Service Provider Solution" and "Best Home Wi-Fi Product" awards from Wi-Fi NOW; "Best Wi-Fi Innovation" and "Best-In Home Wi-Fi Network" awards from Wireless Broadband Alliance; "Best Broadband Customer Experience" from Cable & Satellite International; and numerous others.
Additional information about Airties Pro and Airties can be found at: www.airties.com.
About Airties
Airties is a global leader of AI-driven software solutions that improve the connectivity experience for ISPs' subscribers to help reduce churn, attract new customers, lower operating costs, and innovate. Leveraging insights from millions of managed homes and businesses, Airties provides industry-leading customer experience measurement and optimization for broadband service providers to improve customer satisfaction and NPS scores. Airties' holistic suite of hardware-agnostic software enables ISPs to manage home connectivity, based on leading industry standards and open-source software, across their fiber, cable/DSL, and fixed wireless access (FWA) deployments. Airties' customers include leading service providers such as AT&T, Cox, Deutsche Telekom, Telia, Telstra, T-Mobile US, Vodafone, and many others across the world. More information is available at www.airties.com. https://airties.jp/
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