Pizza-Inspired Snack Brand Launches Omnichannel Strategy
ADDISON, Ill., Nov. 13, 2025 -- TASTEMAKER FOOD PRODUCTS CO, maker of The Original Doughbrik's Wavers Snacks, today announced its strategic partnership with CPGIO to expand the brand's digital retail presence across major online platforms. The collaboration has enabled The Original Doughbrik's Wavers Snacks to launch on Amazon, TikTok Shop and Shopify.
"We're thrilled to expand our direct-to-consumer business in partnership with CPGIO," said Adam Cohen, Co-Founder & President, Doughbrik's Snacks "This collaboration allows us to bring the full Doughbrik's experience directly to fans and customers everywhere—faster, smarter, and with the same creativity and authenticity that defines our brand. Together, we're unlocking the next chapter of growth for our e-commerce and retail ecosystem, making it easier than ever for people to discover and enjoy WAVERS around the world."
CPGIO serves as The Original Doughbrik's Wavers Snacks end-to-end omnichannel retail partner, managing everything from fulfillment operations to brand representation across multiple online platforms. This comprehensive approach ensures the snack brand maintains consistent visibility while scaling across diverse digital marketplaces.
The partnership addresses the growing complexity of digital retail, where brands must maintain operational excellence and brand consistency across multiple platforms simultaneously. The Original Doughbrik's Wavers Snacks—featuring four bold, pizza-inspired flavors including Late Night Pizza, Hot Honey, Extra Cheesy, and Spicy Pickle—is now available to more customers across their preferred digital shopping destinations.
"The Original Doughbrik's Wavers Snacks represents a new generation of digitally-native brands built on authenticity and community," said John Holby, CEO of CPGIO. "The challenge for emerging snack brands isn't just being on multiple platforms; it's ensuring operational excellence and consistent brand representation at every digital touchpoint. Our role is to remove those operational barriers so brands like Doughbrik's can scale confidently and reach more customers across the digital shelf."
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