• 09 Mar, 2026

Zenni Optical Introduces Zenni ID Guard™: A Groundbreaking Lens Coating That Protects Your Privacy

Zenni Optical Introduces Zenni ID Guard™:  A Groundbreaking Lens Coating That Protects Your Privacy

Now available on Zenni.com: a new lens coating disrupting unwanted infrared facial tracking.

NOVATO, Calif., July 8, 2025 -- Zenni Optical, the world's leading online eyewear retailer, introduces Zenni ID Guard™, a privacy-focused lens technology that reflects near-infrared light to help disrupt unwanted tracking. It's a shield for your face, built right into your everyday glasses, all at an accessible price.

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