MediaRadar connects data from every video environment—uniting sight, sound, and motion across CTV, linear, and social video into a single source of truth for marketing intelligence.
NEW YORK, Nov. 18, 2025 -- MediaRadar today announced the expansion of its comprehensive video coverage across CTV, linear, and social platforms to strengthen its marketing intelligence solutions and solidify clear category leadership in the converged world of video. Video Everywhere unites sight, sound, and motion into a single source of truth (SSOT), providing the holistic view the industry has long needed.
Today, we're in a new era of advertising, where audiences dictate where, when, and how they engage with video. For advertisers, this is a loss of control – requiring the industry to reimagine marketing to follow the consumer, not the channel. In this new world, one thing is universal: sight, sound, and motion remain the most powerful forces in advertising—capable of conveying story, emotion, and intent in ways no static medium can. Now, MediaRadar is bringing the entire video ecosystem into view, bringing order to the complexity and helping advertisers bring their stories to life across every screen with clarity and confidence.
"Video is the connective tissue of modern advertising," said Matt Krepsik, CEO at MediaRadar. "Advertisers have long been calling for someone to step forward and create a cohesive view of the ecosystem. With the most extensive coverage of the video landscape and overarching data that spans every format, we believe it's our duty to deliver this. Video Everywhere captures that reality and gives our clients the first unified, cross-platform view of how sight, sound, and motion reach consumers today."
The Power of Sight, Sound, and Motion
At the heart of Video Everywhere is MediaRadar's belief that advertising's most essential creative forces—sight, sound, and motion—should be measurable, connected, and understood in full context.
- Sight captures visual storytelling through design, tone, and placement.
- Sound conveys voice and emotion—through dialogue, music, or message.
- Motion brings stories to life across formats, durations, and devices.
Video Everywhere unites these creative expressions into a data-driven framework—bridging how people see, hear, and feel advertising across every device.
Expansive and Growing Industry-Leading Coverage
MediaRadar's view of the video landscape harmonizes $280B in spend, 35M+ creatives, and 30+ channels, across every major format where audiences consume content today.
Connected TV (CTV): Coverage includes FAST, Streaming Libraries, Live Streaming including exclusive sports, with vMVPD and OEM inventory coming soon.
Linear TV: Unified with CTV and digital data for cross-platform visibility, including local coverage across all 210 DMAs and soon 25 Regional Sports Networks.
Social
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
