ISTANBUL, March 26, 2025 -- "Let warmth be within paw's reach, let kindness connect us all." On March 21, 2025, WePlay, a global leader in social entertainment, announced a philanthropic collaboration with the renowned stray animal rescue organization "Bakırköy City Street Animal Temporary Care and Rehabilitation Center" to launch the "Cloud Guardian Initiative for Stray Cats". Centered on the philosophy of "empowering kindness through technology and spreading warmth via social connections," this campaign combines online interactions, offline events, and charitable donations to rally Gen-Z users to address the plight of stray cats and amplify the reach of philanthropic efforts.
As a social platform committed to "connecting interesting souls," WePlay consistently engages with social issues. This partnership aims to leverage the platform's social influence and technological capabilities to lower barriers to philanthropic participation, ensuring every act of goodwill is seen and shared.
Under the "Cloud Guardian Initiative", users can virtually nurture a kitten on the WePlay platform to either redeem cat food offline or opt for proxy donations to receive a donation certificate. WePlay has pledged to convert all campaign proceeds into rescue supplies for cats, which will be donated to the Bakırköy City Street Animal Temporary Care and Rehabilitation Center.
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