VERO BEACH, Fla., June 17, 2025 -- Watercrest Senior Living Group proudly announces their eight-time consecutive certification as a Great Place to Work® awarded by the Great Place to Work Institute and its senior care partner Activated Insights.
The certification process involved surveying 95% of Watercrest's associates from locations across the southeastern United States. Dozens of elements of team members' experience on the job were evaluated, including the feeling of being welcomed as a new employee, the belief that their work makes a difference, and feeling their work has special meaning. Rankings are based on employees' experiences, regardless of title or position.
"Achieving eight consecutive years of Great Place to Work certification exemplifies Watercrest's principles of service. By celebrating each associate and their God-given talents, together we've created a company where servant leaders collaborate to honor our elders," says Marc Vorkapich, Principal and CEO of Watercrest Senior Living Group. "At Watercrest, we believe our collective values determine the extent to which our collective vision is realized. Our associates feel valued, and their impact as integral members of the Watercrest family is recognized."
Prior to hiring, Watercrest deploys a thorough behavioral based interview process to discover how candidates' values align with the Watercrest mission and vision. Watercrest associates proudly display their core value on their name badge, honoring a call to serve seniors. Last year, Watercrest launched a widespread campaign across its organization entitled 'We Are Watercrest,' spurring associates to celebrate their core values in partnership with excellence in service. With the hashtag #WeAreWatercrest, associates took to social media proudly showcasing their unique contributions to their Watercrest community.
Great workplaces are defined by employees' levels of trust, pride and camaraderie, but the best workplaces are characterized by factors such as executive team effectiveness, innovation experience, complexity, and financial sustainability, all which contribute to a great workplace for associates at every level within the organization.
In the 2025 survey, close to 90% of Watercrest associates responded that "their work has special meaning" and "they feel the difference they are making in the community." One associate added that Watercrest, "feels like a second family. The management is supportive and genuinely values employee input, which makes a huge difference." Another team member added, "Watercrest goes the extra mile to support associates at all levels. It's a great place to work with people who truly understand what the industry needs and wants. There is no place I would rather be."
"Being named a Great Place to Work for the 8th consecutive year is a testament to the strength of our culture and the value we place on our associates. A positive workplace is an investment that delivers an exceptional experience for our team members, families and our residents," says Joan Williams, Principal and CFO of Watercrest Senior Living Group.
The Watercrest Senior Living Group certification of Great Place to Work® encompasses all of the senior living communities operating under the Watercrest Senior Living umbrella, including Market Street Memory Care Residence, Pelican Landing Assisted Living and Memory Care, and LifeBUILT Architecture.
About Watercrest Senior Living Group
Watercrest Senior Living Group was founded to honor our mothers and fathers, aspiring to become a beacon for quality in senior living by surpassing standards of care, service and associate training. Watercrest senior living communities are recognized for their luxury aesthetic, exceptional amenities, world-class care, and innovative memory care programming offering unparalleled service to seniors living with Alzheimer's and dementia. An eight-time certified Great Place to Work, Watercrest specializes in the development and operations of assisted living and memory care communities and the growth of servant leaders. For information, visit www.watercrestseniorliving.com.
About Activated Insights
Activated Insights is the senior care affiliate of Great Place to Work, the global authority on high-trust, high-performance workplace cultures. Through its aging services certification program, Activated Insights helps Great Place to Work recognize outstanding workplace cultures in the aging services industry and produce the annual Fortune "Best Workplaces for Aging Services™" as well as other Great Place to Work Best Workplaces lists for Millennials, Women, Diversity, Small & Medium Companies, and various regions. Through its employee engagement platform, Activated Insights helps clients create great workplaces that outpace peers on key business metrics like revenue growth, profitability, and retention.
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