FULLERTON, Calif., Feb. 25, 2025 -- DatVietVAC, Vietnam's first and largest media, entertainment, and technology group, is expanding its presence in North America with the launch of an AVOD (advertising-based video on demand) service on its global streaming platform, VieON Global. This strategic move is made possible through an exclusive partnership with ODK Media, a leading media company specializing in Asian content IP distribution and Asian streaming services in North America.
With this collaboration, ODK Media delivers premium Korean and Asian content to Vietnamese-American audiences on VieON Global while managing its AVOD operations and monetization in North America.
The rising demand for Asian content in the U.S., fueled by global hits in film and TV, has enabled media giants like DatVietVAC to expand into Western markets. With 12+ years of expertise, ODK Media plays a key role in guiding this expansion.
ODK Media's deep insight into Asian-American demographics makes it a trusted partner for advertisers. As agencies seek reliable media-buying sources in this market, ODK Media's content network and data-driven approach position it as the top choice.
"This collaboration is a milestone for ODK Media as we continue solidifying our position as the Asian media hub in North America. We expect great synergy with Vietnamese media buyers through this partnership," said Joonseok Lee, COO of ODK Media.
VieON proudly affirmed its strategic vision: "The AVOD model is the foundation of our ambitious expansion in North America, with a rich catalog of premium Vietnamese content, including blockbuster films, popular shows, and exclusive TV programs, we are dedicated to sharing the vibrant essence of Vietnamese entertainment with audiences worldwide. To realize this vision, we sought a trusted partner with unparalleled industry expertise and deep cultural understanding. ODK Media's expertise in streaming services and monetization made them the perfect fit."
About ODK Media
Since 2011, ODK Media, Inc. has connected global viewers with premium international content through OnDemandKorea, OnDemandChina, OnDemandViet and Amasian TV. The company provides comprehensive end-to-end solutions, including content IP distribution, localization, and monetization for global service providers and broadcasters.
About VieON Global
VieON Global, launched by DatVietVAC in 2023, is a leading global streaming platform offering a wide range of Vietnamese and international content. Its recent expansion into North America marks a significant step in bringing Vietnamese media to a global audience. Stream now at: https://vieon.global/ or Install VieON App on Google Play/App Store.
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