The First Health Impact Tracker for Wellness Brand Drives Adherence and 20-30% Higher Repeat Purchases in Pilots
SAN DIEGO, March 3, 2025 -- Radicle Science, the award-winning healthtech B-Corp that revolutionized clinical trials with its Proof-as-a-Service platform, is now transforming consumer engagement and health impact tracking. Built on the same proven Proof-as-a-Service technology platform, Journey by Radicle Science is the first health impact tracker for wellness brands. Journey generates first-of-its-kind real-world evidence into how supplements, functional foods and beverages affect individual health, while empowering brands to demonstrate the personalized effects of their products to purchasing consumers.
Journey by Radicle Science is the first health impact tracker for wellness brands
Journey digitally engages consumers post-purchase, enabling them to easily track their health, and providing them with real-time personalized visualizations of their health progress. In turn, Journey allows brands to foster greater consumer adherence, trust, and repeat purchase, while also arming them with never-before-seen insights into the aggregate health and behavior of their consumers.
"From steps and heart rate to weight and sleep, two-thirds (66%) of Americans are regularly tracking at least one health metric. However, we aren't tracking a factor that 92% of users agree is essential for maintaining health—the impact of wellness brands. Until now," say Radicle Science co-founders Pelin Thorogood, MBA, Executive Chair, and Jeff Chen, MD, CEO. "Today's consumers want more than promises—they want proof. Journey by Radicle Science empowers individuals to see for themselves how wellness brands work for their unique bodies, while brands gain the insights needed to foster deeper, personalized connections with their target audience."
"We want to help our customers understand better how our products deliver meaningful results week by week in their personal journey with our products," says Ilan Sobel, CEO of BioHarvest Sciences. "That's why we're excited to offer Journey to our customers. Starting this March, VINIA customers will be able to track their health progress and see firsthand the personalized impact of our products. This innovative tool will provide real-time insights into how our products benefit each individual, while giving us invaluable data on usage and health outcomes that will help refine and innovate our offerings. We believe Journey will be an invaluable asset in delivering personalized wellness solutions for our customers."
Brands easily enroll their purchasing consumers into Journey via a unique link or QR code. Journey collects consumers' demographics and assesses baseline health, sends regular reminders to use the product, and tracks their product usage and health progress over time. Each time consumers provide data, they immediately receive individualized visualizations of real-time changes in their health. This results in improved engagement and adherence, and at the end of the Journey consumers receive a personalized health report that boosts trust and loyalty. Pilot brands experienced a 20-30% increase in repeat purchases, proving the power of real-time, data-driven, personalized engagement. In addition to the direct revenue impact Journey delivers, brands also receive unique behavioral and perception insights from Journey to optimize their marketing strategies and product positioning. Specifically, AI and statistical analysis of the aggregate data from consumer Journeys provides novel health insights to drive R&D, improve dosing/usage instructions, and inform future clinical trials.
Radicle Science will be exhibiting at Natural Products Expo West 2025, the leading trade show for the natural and organic products industry. Attendees are invited to visit Radicle Science at Booth #3145 to sign up for an exclusive three-month complimentary subscription to Journey– the first real-time, turnkey consumer engagement and health impact monitoring solution for brands.
About Radicle Science
Radicle Science is history's first Proof-as-a-Service company, powering the future of precision wellness by generating first-of-its-kind health and behavior data at unprecedented affordability, speed and precision. Named Fast Company "World Changing Idea," Radicle Science's award-winning Proof-as-a-Service platform rapidly generates never-before-seen health and behavior data across diverse large populations, wellness products, and health areas. Radicle Science delivers end-to-end business transformation via two core offerings: Radicle Discovery–groundbreaking tech-enabled gold standard clinical trials, and Journey by Radicle Science–history's first health impact tracker. Since its founding in 2021, Radicle Science has studied more than 70,000 Americans in history's largest clinical trials on supplements. By including women, minorities and rural populations, Radicle Science is advancing health equity and generating critical data to enable truly precision wellness.
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