Unlock Your Revenue Potential with Intent Data

With Intent Data, you can get a head start on these prospects, allowing you to be the first in the door and pitch your solution. Intent Data is a cutting-edge sales intelligence technology that notifies you of subtle purchasing signals from prospects, so you can start the conversation before someone else does.

Intent Data: What Is It?

Intent data is a powerful tool for sales and marketing professionals to uncover the purchasing intent of their prospects. It offers an insight into the research and behavior of prospective buyers, giving businesses the opportunity to identify and engage with them at the earliest possible stage.

At its core, intent data uses digital analytics to monitor the online activities of prospects and customers, such as the websites they visit, the topics they search for and the content they engage with. This data is then used to determine what topics and solutions customers are actively researching, enabling sales and marketing teams to anticipate customer needs and target them with tailored messaging and offers.

In a competitive sales landscape, intent data is invaluable for staying one step ahead of the competition. Understanding the topics, solutions and research prospects are engaging with can help sales teams to identify who is actively researching a solution, allowing them to reach out quickly and provide value-added content that is relevant to their needs. 
At the same time, intent data can also be used to identify accounts that are in market to buy, helping marketers to segment their audiences and tailor their campaigns accordingly. By tracking customer research and activity, marketers can easily identify when prospects are ready to buy and deliver engaging content that is timely and relevant.

Ultimately, intent data helps sales and marketing teams to stay on top of the customer’s journey and anticipate their needs. It gives them the insights they need to engage with customers at the crucial moment in their decision-making process and deliver timely, tailored messaging for maximum impact.

How is information about buyer intent gathered?

Consumers are relying more and more on content to make decisions about what to purchase. There is an increasing need for businesses to understand their customers’ intent and the most convenient way to do so is to purchase data from a third-party seller.  
These platforms gather and aggregate research activity from hundreds of B2B websites, media publications, and other sources to construct a baseline of a company’s typical content consumption over time. They look for spikes in subject searches, as well as billions of web browsing events, to gain insight into what customers are looking for.

The raw data collected can be difficult to interpret, however, data suppliers use algorithms to take into account various factors, such as the consumption of content, number of customers, content types, time spent on page, scrolling rate and other metrics to create a “spike” of intent data.

The data collected from these third-party suppliers is invaluable for businesses who want to understand their customers and make informed decisions about their products and services. It allows companies to track customer behavior, optimize their marketing campaigns, and improve their overall customer experience.

By purchasing intent data from a third-party supplier, companies can gain valuable insights into their customers’ needs and wants, and make decisions that will help them better serve their customers.

How Can B2B Intent Data Be Used?

Intent data is the key to identifying early buyer interest, building targeted account lists, personalizing your approach to customers, and lead scoring and prioritizing accounts. By leveraging intent data, you can better determine which companies are actively researching your solution and tailor your marketing and sales tactics to meet their needs.

Intent data helps you identify early buyer interest by giving you real-time insights into which companies are researching different topics and solutions. This allows you to create tailored marketing and sales strategies to appeal to potential customers, increasing the chances of success.

The data can also help you build targeted account lists, allowing you to filter your outreach lists for accounts that indicate active interest. You can use the data to personalize your approach to potential customers by providing them with materials that match what they are currently looking for.

Lead scoring and prioritizing accounts can also be assisted by using intent data. You can use the data to weigh your lead score model and give preference to organizations who exhibit interest and purchasing intent- before they begin the procurement process with a rival. 
Using intent data can help you identify early buyer interest, build targeted account lists, personalize your approach to customers, and lead scoring and prioritizing accounts. Leveraging intent data can give you the insights you need to improve your sales and marketing strategies and increase your chances of success.

Conclusion

In conclusion, intent data can be a powerful tool for B2B marketers, but it should not be the only source of data used to make decisions. It is important to use intent data in combination with other data sources in order to build a more holistic view of the customer. By leveraging intent data, marketers can get an understanding of which accounts are likely to purchase, but it is essential to not rely solely on intent data since it is not infallible and can lead to overlooking potential buyers.