The partnership will allow artists to earn beyond streaming by building relationships and creating a community with superfans.
NEW YORK, April 24, 2025 -- EVEN (even.biz) and UnitedMasters announced today a formal partnership that will create greater opportunities for independent artists to monetize their music and connect directly with fans. Building off the strengths of both platforms, this collaboration will capitalize on UnitedMasters' music distribution services and unique artist marketing solutions alongside EVEN's direct-to-fan sales and understanding of fanbase connectivity. The agreement between EVEN and UnitedMasters will create a powerful ecosystem for artists to maximize their creative and economic potential.
"Direct-to-fan platforms allow artists to build real, authentic relationships with their audiences. At UnitedMasters, we are always looking for opportunities to help our artists earn beyond streaming," said Linnea Sundberg, VP Corporate Development at UnitedMasters. "Superfans aren't just looking for more content — they're looking for connection. EVEN creates intimate, personal spaces where artists can share exclusive moments, stories, and experiences that truly resonate. By fostering these deeper relationships, artists unlock new revenue streams and build stronger, more sustainable communities around their music."
Available now to UnitedMasters' Partner artists—and coming soon to SELECT—this opportunity fast-tracks them to an EVEN membership, skipping the waitlist and providing immediate access to the platform's resources, including:
- Direct Music Sales: Sell music directly to fans before wide release on streaming platforms
- Daily Payments: Receive earnings daily in your preferred currency
- Fan Data Ownership: Gain comprehensive first-party data about your audience
- Community Building: Access advanced tools for direct fan engagement and community management
- Marketing Support: Chosen artists will receive dedicated creative and marketing support to amplify releases
- Custom Experiences: Ability to create completely custom experiences to transact and connect with fans through EVEN Studio
"Our partnership with UnitedMasters represents the next evolution in artist empowerment," says Mag Rodriguez, CEO & Founder of EVEN. "By combining UnitedMasters' distribution strength with our direct-to-fan platform, we're creating a comprehensive ecosystem where independent artists can build sustainable careers through authentic fan connections while maximizing their revenue potential."
UnitedMasters Artists have already seen the success of utilizing EVEN's platform. In his first year on EVEN, Grammy Award Winner and 5-time nominee, Raheem DeVaughn, more than doubled his annual streaming earnings by selling directly to over 1,000 fans. Additionally, UnitedMasters' artist partners have seen initial success on EVEN, including Casey Veggies, Stockz, Serayah, Iman Europe, Jagged Edge, AJ McQueen, Kiimmy Crawford, and Trevor Jackson, who leveraged both platforms to create meaningful fan experiences while significantly increasing their revenue.
"EVEN has been such a helpful platform to assist me in achieving my career goals and milestones. It is one of the fastest ways for me to see results after putting out music," said singer and songwriter Kiimmy Crawford. "I can show my fans that this is more than just releasing songs; it allows me to develop relationships and reach people across the globe. I'm able to double what I put out in the world because I am seeing more immediate success and revenue."
About EVEN
EVEN is the leading direct-to-fan platform in music, enabling artists to sell exclusive content directly to fans before wide release. Since its launch in April 2024, EVEN has onboarded over 75,000 artists and 2,000 labels across 110 countries, with artists earning over $20 per album sale. The platform supports 30+ global payment methods and 140 currencies, serving global superstars like J. Cole, 6LACK, Kevin Gates, emerging talent and everyone in between. To learn more, visit even.biz
About UnitedMasters
UnitedMasters is the leading music tech platform for independent artists. Through our unique mix of music distribution services, artist marketing solutions, and partnership opportunities with the world's biggest brands, UnitedMasters offers tech-enabled solutions that enable artists to own their futures. We fuel the careers of artists like FloyyMenor, Brent Faiyaz, BigXthaPlug, Tobe Nwigwe, and Anycia — and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect over 2M+ independent artists on our platform with global brands like ESPN, Diageo, and Coca-Cola. These connections are powered by our world-class creative talent to propel the commercial success of artists and brands in today's world.
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