The 2025 LexisNexis® U.S. Auto Insurance Trends Report shares insights to help insurers make more informed future rating decisions with today's trend data, evolve to address new risk segments and navigate the road to continued profitability.
ATLANTA, June 12, 2025 -- Today, LexisNexis® Risk Solutions released its 2025 U.S Auto Insurance Trends Report, which aggregates and analyzes annual market data from calendar year 2024 about consumer driving patterns, auto insurance shopping trends, claim frequency and severity, and consumer responses to rate increases to help insurance carriers better understand the changing trends impacting the U.S. auto insurance industry.
- Claims severity continues to evolve, as bodily injury severity jumped 9.2%, and property damage severity climbed 2.5% year over year (YoY). In contrast, collision severity declined by 2.5% year over year.
- All driving violations increased 17% year over year and driving violation rates across the U.S. surpassed 2019 levels.
- Rate increases are beginning to ease, rising 10% YoY in 2024 compared to a 15% hike in 2023, as market conditions soften.
- Insurer profitability is improving, with direct written premiums growing 13.6% to $359 billion and incurred loss ratios stabilizing, enabling some carriers to pursue growth strategies and file for rate decreases.1
- Policy shopping reached an all-time high, with more than 45% of policies in force shopped at least once by year-end.
- EV transitions are introducing new risks, as drivers moving from internal combustion engine (ICE) vehicles to EVs experienced a 14% rise in claim frequency.
- Older and long-tenured policyholders are leading the shopping trend, with consumers aged 66 and older shopping and switching more than any other age group. Additionally, shopping among long-tenured (10+ years) customers rose 35% year over year, with the rate of high-survivability shoppers hitting 40% by the end of 2024.
"Auto insurers continue to navigate a dynamic market. The combination of the market softening and a return to profitability presents a potential new chapter for the industry as insurers encounter a consumer base that is more willing than ever to shop for deals," said Jeff Batiste, senior vice president and general manager, U.S. auto and home insurance, LexisNexis Risk Solutions. "However, this is the market as we understand it now, and we might be seeing a different picture in a couple of months. Insurers who can quickly evaluate shifting trends and adapt pricing models should have a competitive advantage, enabling them to price risk more accurately and quickly, which should also set themselves up for more success as these trends impacting the industry persist."
All driving violations are on the rise
- Major speeding violations rose 16% YoY (38% higher since 2019), and minor speeding violations increased 25% YoY (21% higher since 2019).
- Driving under the influence increased by 8% over 2023 levels, with drivers aged 66-90 experiencing the largest jump in DUI violations. However, these drivers do not make up the largest percentage of overall DUI violation volumes, which is drivers aged 26-35.
- The number of drivers with distracted driving violations has increased by 50% from 2023 to 2024 (comparing the first three quarters of each year).
Profitability returns even as policy shopping and switching hits record levels
- U.S. auto insurance rate adjustments slowed in 2024 as the market softened with a 10% YoY increase, compared to a 15% increase in 2023. However, overall industry rate levels increased by 35% from January 2022 to the end of 2024.
- These rate increases helped U.S. insurers address profitability issues, as direct written premiums grew 13.6% to $359 billion in 2024, slightly less than the 14% growth in 20232. Incurred loss ratios also improved steadily throughout 2024. The combination of these two elements allowed those insurers who returned to profitability to take a more surgical and balanced approach to rate changes, with many filing for rate decreases for the first time in years.
- At the end of 2024, more than 45% of policies in force were shopped at least once – the highest shopping rate ever recorded.
- 2024 also saw the rise of shopping among two key demographics: consumers aged 66 and older along with long-tenured customers. In Q1, consumers aged 66 and older experienced the highest growth rate in shopping among their counterparts. Additionally, in Q1, consumers most likely to be retained grew to 24% of total shoppers, well outpacing the shopping growth of their moderate and low survivability counterparts. These customers were also switching insurance policies at a faster pace.
- As long-tenured consumers continue to shop and potentially switch their insurance policies, insurers may want to focus on their retention strategies. Since 2021, retention has decreased 5 percentage points to 78%, resulting in a 22% increase in policy churn.
Download the 2025 LexisNexis Risk Solutions Auto Insurance Trends Report.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.
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