Romph Pou Agency Expands with Acquisition of Twenty East Advertising
TYLER, Texas, Feb. 25, 2025 -- Romph Pou Agency (RP Agency), a premier data-driven marketing firm headquartered in Shreveport, Louisiana, is thrilled to announce the acquisition of Twenty East Advertising, along with its sister companies, Lead Dog Digital and 85 Out. Together, these companies form a highly regarded full-service advertising and video production agency based in Tyler, Texas.
This strategic move significantly expands RP Agency's footprint in Texas while bolstering its ability to offer comprehensive marketing solutions, including traditional and digital media placement, video production, and creative design. With a proven track record of success, Twenty East Advertising is a natural partner to enhance RP Agency's already robust services.
With offices in Tyler, San Antonio, Shreveport, and Baton Rouge, RP Agency has become a national leader in marketing. It employs over 100 professionals and manages $100 million in gross billings annually. The acquisition reflects the agency's commitment to innovation, measurable results, and client success.
"This marks an exciting chapter for RP Agency," said Robert Pou, founder and co-owner. "Twenty East Advertising has built a reputation for excellence and deep-rooted client relationships. By joining forces, we combine resources, talent, and expertise to deliver unmatched value to our clients."
The merger seamlessly integrates Twenty East Advertising's team into RP Agency's operations. Clients will benefit from continuity of service while gaining access to RP Agency's cutting-edge tools, such as SCORPIO Data Services, proprietary operational technologies, and extensive national research capabilities.
About Twenty East Advertising founded by East Texas businessman Steve Herber, Twenty East Advertising, along with Lead Dog Digital and 85 Out, has become a trusted partner for businesses throughout the region. Specializing in traditional, digital, and creative marketing, Herber's team is recognized for its personalized service and dedication to delivering exceptional results. With over 35 years of experience, Herber brings valuable expertise to RP Agency's expanding network.
About RP Agency Established in 1981, Romph Pou Agency has been a trailblazer in media and creative services for more than four decades. Headquartered in Shreveport, Louisiana, and co-owned by Robert Pou and Jeffrey Romph, RP Agency operates four locations across the South, offering innovative, data-driven strategies to clients nationwide.
CONTACT:
Alyssa Purselley-Hankins
Senior Account Director, Romph Pou Agency
hello@rpagency.com
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