A Strategic Move Strengthening TADG's Market Presence in the U.S. Automotive Industry
CERRITOS, Calif., March 25, 2025 -- Trophy Automotive Dealer Group (TADG), a premier automotive dealer group in California, announces the acquisition of Kia of Cerritos, one of the top three Kia dealerships in the Nation. This strategic move reinforces our unwavering commitment to growth, innovation, and an elevated automotive experience for our customers.
Renowned for its exceptional service and industry leadership, Kia of Cerritos seamlessly aligns with Trophy Automotive's vision of delivering excellence. This acquisition enhances our dynamic portfolio, which already includes Kia Downtown Los Angeles, Kia of Carson, Mercedes-Benz of Encino, and Mercedes-Benz of Valencia.
"Bringing Kia of Cerritos into the Trophy Automotive family marks a significant milestone in our expansion strategy," said Nasser Watar, Executive Chairman of TADG. "This addition not only strengthens our presence in the industry but also unlocks new opportunities to innovate, elevate customer experiences, and drive operational excellence."
As part of Trophy Automotive Dealer Group, Kia of Cerritos will benefit from enhanced resources, cutting-edge technology, and a commitment to seamless, customer-first service. We are dedicated to ensuring a smooth transition for both customers and employees, maintaining the dealership's legacy while introducing new, exciting enhancements.
In the coming months, customers can expect a more refined service experience, an expanded vehicle lineup, and next-level customer engagement. Our focus remains on delivering best-in-class automotive solutions while strengthening our bond with the vibrant Cerritos community.
Trophy Automotive Dealer Group is thrilled to embark on this new chapter with Kia of Cerritos, setting new industry standards and continuing our tradition of excellence, innovation, and growth.
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