TORONTO, July 26, 2024 -- American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) ("Aires Tech" or "Aires"), a pioneer in cutting-edge technology designed to protect against electromagnetic radiation (EMF) and optimize human health, welcomes Toronto Raptors and Canada Basketball star RJ Barrett as its newest brand partner and #AiresAthletes campaign ambassador. Barrett will promote the company's EMF protection technology, which safeguards against radiation from wireless technologies and enhances recovery and overall well-being for athletes.
This agreement is the latest example of Aires Tech aligning its brand with top performers and sports leagues. The #AiresAthletes campaign launched in March to connect with professional athletes who have turned to Aires Tech for the significant benefits its technology offers, particularly in terms of physiological optimization through EMF modulation. Barrett joins a roster that includes 6-time NHL All-Star John Tavares of the Toronto Maple Leafs, Maycee "The Future" Barber of the UFC's Women's Flyweight division and NFL Legend and 3-time NFL Pro Bowler Tiki Barber.
"RJ is among basketball's most dynamic players, and we're thrilled to welcome him to the Aires Tech family," said Josh Bruni, CEO of Aires Tech. "RJ and the broader Aires Tech athlete team will actively bolster the company's strategy to dominate the EMF protection market and establish Aires as a household brand. They will achieve this by increasing consumer awareness of how Aires' advanced technology enhances both physical and mental well-being."
We are looking forward to collaborating with RJ to promote healthier living and enhanced recovery to millions of basketball athletes and fans. This partnership comes at an exciting time as RJ and Canada Basketball gear up for a thrilling summer sports schedule."
"As a basketball player you're always looking for ways to improve, and it's no different off the court, where I'm continually adding new tools to be at my personal best. Aires Tech is now part of my daily performance arsenal," said RJ Barrett. "Aires' EMF protection lets me feel my best and perform at my peak. Their products add a crucial layer of protection in today's digital world, and I'm ready to get work on spreading the word about how they enhance performance and overall wellness."
The #AiresAthletes campaign connects the Aires Tech brand with peak performance and health in the minds of consumers while growing market awareness and driving sales growth. The partnership with Barrett will see him appear in programming and content to engage athletes and the millions of Raptors and Canada Basketball fans around the world.
As an electrifying guard for the Toronto Raptors and a cornerstone of Team Canada, RJ Barrett has proven himself to be a force in the sport since being drafted third overall in 2019. From his record-setting college days to his rapid rise in the NBA, Barrett has captivated fans and critics alike with his exceptional scoring ability, tenacious defense and unyielding work ethic. His on-court versatility and leadership have not only made him indispensable to the Raptors but also a valuable asset for the future of Canadian basketball. Off the court, Barrett's commitment to community service and youth development highlights his character, making him the perfect partner for Aires Tech in their mission to promote health and wellness for all.
Aires Tech is committed to supporting athletes in their pursuit of excellence while educating the public about the importance of EMF protection. This roster expansion comes on the heels of Aires Tech securing a global marketing partnership with the Ultimate Fighting Championship (UFC), the world's premier mixed martial arts organization. These partnerships and the #AiresAthletes campaign connects the Aires brand with peak performance at the intersection of technology, health, and peak human health and performance.
For more information about the partnership, the #AiresAthletes campaign and Aires' innovative EMF protection technology, please visit www.airestech.com.
About American Aires Inc. ("Aires Tech")
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company has developed a proprietary silicon-based resonator that protect against the harmful effects of electromagnetic radiation (EMR). Aires' Lifetune products target EMR emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. Aires is listed on the CSE under the ticker 'WIFI' and on the OTCQB under the symbol 'AAIRF'. Learn more at www.investors.airestech.com.
On behalf of the board of directors
Company
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