NEW YORK and TOKYO and TAIPEI, April 24, 2025 -- TNL Mediagene (Nasdaq:TNMG, "the Company"), a Tokyo-based next-generation digital media and data group in Asia, has reached an agreement with Business Insider to launch a Taiwan version of the U.S.-based business media brand.
The Taiwan version, set to launch this summer, will address the growing information needs of Chinese-speaking audiences across Asia and globally. While offering advertisers a significant new platform to reach them.
The move is an important step in Tokyo-based TNL Mediagene's pan-Asian expansion strategy. The Company already publishes Business Insider Japan, one of the country's leading business news media outlets in Japan, with millions of monthly unique users.
"We are confident in our ability to provide reliable information and attract Chinese-speaking readers, as we have done with The News Lens, our independent Taiwanese news media outlet," said TNL Mediagene Chief Executive and Co-Founder Joey Chung. "This is an opportunity to extend our reach to the hundreds of millions of Chinese-speaking readers seeking insights into global business trends and technological innovation."
Business Insider is a leading global news brand renowned for its coverage of business, technology, and innovation — helping millions of readers get more out of their careers and lives through its award-winning journalism.
As part of the launch of Business Insider Taiwan, TNL Mediagene plans to introduce new advertising and subscription products. These offerings will provide advertisers with targeted access to Asia's valuable audiences and readers with more ways to engage with the site's content. Advertising packages will be available in English, Chinese and Japanese. Video content distribution, data analytical products and subscription services are also planned.
"We have been operating Business Insider Japan since 2017, and we are very excited to launch the Taiwan version now," said Motoko Imada, TNL Mediagene's President and Co-Founder, "We hope to grow as a next-generation media company that meets the needs of millennials and Generation Z across a broader market in Asia."
*The name "Business Insider Taiwan" used in this release is a provisional designation for convenience. The official name will be determined at a later date.
About TNL Mediagene
Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two of the region's leading independent digital media groups. The company's operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, e-commerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
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