Aether to be showcased live at Simpleview Summit '25 on April 6-9 in San Francisco
TAMPA, Fla., March 18, 2025 -- Threshold 360, the leading provider of immersive virtual tour technology to over 100,000 businesses in the travel, hospitality, sports, and senior living industries, today announced the launch of Aether, a groundbreaking AI-powered platform that generates limitless marketing content from a single 3D capture. Aether complements Threshold 360's proven virtual tour-based sales platform, empowering businesses to create a wealth of engaging videos and marketing assets for websites, Google Business Profiles, social media, advertising campaigns, and more from just a single capture.
Aether is a visual storytelling tool for businesses to increase engagement and drive results from a single tour capture.
Aether goes beyond traditional 3D scene reconstruction, leveraging computer vision to create AI-assisted 3D immersive tour content. This "capture once, create limitlessly" approach delivers 6 degrees of freedom (6DoF) content, unlocking a new dimension of immersive experiences. From limitless dynamic video clips showcasing key features to eye-catching social media posts, Aether provides the tools to tell a story visually, increasing engagement and driving results - all created from a single capture. This launch comes as industry giants like Meta and Google are increasingly leveraging similar underlying technologies, such as NeRFs (Neural Radiance Fields) and 3D Gaussian splatting, to power their own 3D and immersive experiences, further validating the transformative potential of this technology. In fact, Aether is the perfect content for Google Maps' Immersive View pilot, which can be seen in a small number of restaurant profiles globally.
"Aether represents a paradigm shift in how businesses create and utilize marketing content," said Shane Whitlatch, President and CEO of Threshold 360. "By harnessing the power of AI, we're enabling our clients to maximize the value of their Threshold 360 virtual tours, which are traditionally used to help sellers book events, banquets, and group reservations. Aether empowers their marketing teams to move beyond static images and text, offering a dynamic and immersive way to connect with their audience by sharing a truly dynamic visual experience."
Aether's key benefits include:
- Limitless Content Creation: Generate an endless supply of marketing videos and assets from a single 3D capture.
- AI-Powered Efficiency: Leverage AI-generated and AI-assisted content creation for unparalleled speed and scalability.
- Enhanced Marketing Value: Complement your existing Threshold 360 virtual tours with rich, engaging content designed to drive traffic and boost online engagement.
- 6DoF Immersive Experiences: Deliver captivating 3D content that allows audiences to explore and interact in a whole new way.
- Affordable and with Guaranteed Results: For as little as $69/month, Aether is affordable and effective for any business size. In fact, Threshold 360 is so confident in Aether's ability to drive results that it's backed by a no-question guarantee. If Aether doesn't increase foot traffic and online engagement, customers can simply cancel the contract.
"I was sold on Threshold 360 Pro to help my event managers book private events, but when I saw our restaurant on Aether, I was blown away. There are so many ways we plan on using this to bring more guests across the threshold at Commander's Palace," added Emily Daly, Director of Marketing and Communications at Commander's Palace in New Orleans, Louisiana. "It adds a powerful new layer of marketing capabilities, allowing us to fully leverage the immersive power of 3D to drive real business growth."
"When booking an event in an unfamiliar destination, you want to see the space before you commit," said Sean Flaherty, Co-Founder & CEO of Playeasy. "Aether's dynamic tours allow people to explore every detail long before they arrive. They can virtually walk through multiple locations, check the vibe, seating, and much more, as if they were there in person, building the confidence to book the right spot for their needs. We're excited to showcase these immersive experiences on the Playeasy platform, helping destinations shine, and visitors make confident decisions."
To learn more about Aether, visit https://www.threshold360.com/aether-by-threshold-360/
About Threshold 360
Threshold 360 is the leading immersive virtual tour technology provider to over 100,000 businesses, empowering these locations to create engaging and interactive experiences that drive sales and customer engagement. With Aether, Threshold 360 takes its commitment to innovation even further, providing businesses with the tools they need to succeed in today's digital landscape.
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