• 12 Jun, 2026

Thou Shall Covet

Thou Shall Covet

IRVINE, Calif., March 12, 2025 -- Covet.Life, the modern way to actively manage all estate assets, encourages people to covet the fruit of their labors–to cherish their personal property and valuables. And importantly, to ensure that these possessions don't slip through the cracks of their estate plans.

Nearly 70% of estate settlements experience asset losses or family discord because people fail to routinely account for personal property and maintain their estate plan documents. (Estate Planning for the Post-Transition Period.)

"Covet's user-friendly platform solves the 'black hole' of personal property that exists in most estate plans," said Brett Robinson, Co-founder and CEO. Adding, we set out in 2022 to elevate how people organize, value and secure all assets within a single digital vault. Leveraging AI to value the often-overlooked need to take inventory of personal property; the consolidated valuation of personal possessions and financial accounts allows users to automatically update estate documents so our customers' estate plans would always be on and up-to-date."

Covet announced today a 30-day free trial of their breakout solution for individuals and families. Developed for digital-first customers, Covet invites users to actively manage and self-direct their estate assets from a single, comprehensive platform. The entire consumer experience was designed for ease of use–taking less than 5 minutes to enroll and upload the first item from a phone to the user's personal vault.

Covet™ Key Features:

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