Taking another deep dive into the thriving global branded residences sector, the 6th edition of 'Branded Residences: An Overview' by Graham Associates is published this week.
LONDON, May 1, 2025 -- With 68 fact-filled pages featuring latest research, data, interviews, and insights from global industry leaders, the report analyses market trends and guides readers through a myriad of issues that need to be considered to ensure a healthy balance between developers, operators, and homeowners.
Described by global industry experts as "essential reading", contents are presented in concise, easy-to-read chapters that enable quick access to topics of interest.
"There seems to be no end in sight to the sector's potential, evidenced by the ever-expanding and increasingly diverse range of participating brands," comments author Chris Graham, founder of Graham Associates, an award-winning branding and marketing consultancy that works with luxury and branded real estate developers around the world. To illustrate this diversity, Graham Associates also publishes 'Branded Residences: A Compendium', a comprehensive listing of over 200 brands active in the sector.
Since the 1st edition – the first ever in-depth study of the sector - was published a decade ago, it has remained the industry's leading independent report.
"Faced with a plethora of choice, buyers need to understand how one brand will benefit their lifestyle and investment aspirations over another," observes Graham. "As long as the branded residential lifestyle appeals to global buyers, with innovative developers continually seeking ways to raise the bar, and brands that adapt effectively to evolving trends while staying relevant to their audiences, the sector will continue to flourish."
Complimentary copies of the 6th Edition of 'Branded Residences: An Overview' and 'Branded Residences: A Compendium' can both be requested at www.gagms.com. Printed copies are available to order.
Enquiries:
Contact Chris Graham at enquiries@gagms.com.
About Graham Associates
Established in 2008, Graham Associates is a multi-award-winning consultancy specialising in branding, marketing, and lead generation strategies for luxury and branded residential developments around the world. Founder and Managing Director Chris Graham is a frequent commentator and international speaker on branded residences, best known as author of the industry's #1 report series, "Branded Residences: An Overview".
In 2024, the company published a sister report, "Branded Residences: A Compendium", a comprehensive listing of c.200 brands active in the sector.
Industry awards include:
- TITAN Platinum Award – Strategic Property Program (Launch)
- 6 x Best Development Marketing at the International Property Awards
- Gold Medal for Best Marketing at the Overseas Property Professional Awards for Excellence
- Best Estate Agency Marketing at the International Property Awards
- Best Property Website at the International Property Awards
- Chartered Institute of Marketing's Excellence Awards (Finalist - Digital Media, Hotels & Leisure)
Visit www.gagms.com for more information.
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