Furthering the brand's commitment to self-esteem education, Dove launches a new body confidence program for kids as young as 4 years old to support a future where younger generations can experience a healthy and positive relationship with the way they look.
ENGLEWOOD CLIFFS, N.J., Oct. 9, 2024 -- This year marks Dove's 20-year history of building body confidence and self-esteem in kids through the Dove Self-Esteem Project. Over the last two decades, Dove has reached more than 114 million young people with evidence-based no-cost resources proven to increase body confidence for parents, educators, carers and youth.
This year, coinciding with International Day of the Girl on 10/11, the Dove Self-Esteem Project is extending its programming to support a younger audience, as research reveals body image concerns can start to manifest as early as 4-years-old, and with 1 in 4 girls aged 4-6 years disliking something about their appearance1.
In partnership with popular live-action preschool brand, Blippi, the Dove Self-Esteem Project has released a new series of inclusive, interactive and educational content that fosters positive conversations around body confidence and self-esteem in children aged 4-6. Designed to inspire dynamic conversations that empower kids and encourage a positive self-image, the DSEP x Blippi content serves as valuable tools for building resilience and self-expression, allowing families to navigate these complex topics together.
Created in collaboration with body image experts at the Centre for Appearance Research (CAR), the Blippi episodes are available on Amazon, Netflix and Blippi's YouTube channel, with free resources also available to download online at Blippi.com/Dove.
These evidence-based resources are more important than ever, with low body confidence shown to be a growing issue amongst kids today. The Dove Real State of Beauty report reveals that more than 3 in 5 girls (63%) express they have not felt confident at school because they don't feel good about the way they look. This pressure to look a certain way from a young age can lead to long-term anxiety and unrealistic beauty expectations.
By uniting with new partners and platforms, Dove is empowering the next generation to grow up enjoying a positive relationship with the way they look so they can reach their full potential.
"Since 2004 Dove has been committed to building body confidence and self-esteem for the next generation of young people. Now, with children as young as four starting to become aware of their appearance and how they feel about their body, we knew we needed to urgently intervene and extend our program to a younger audience to support a healthy and positive outlook on body image and protect the younger generation from experiencing low body confidence. We want a future where young people feel empowered to confidently challenge beauty standards, advocate for themselves, and feel connected to and celebrate their bodies," says Marcela Melero, Chief Growth Officer, Dove.
"Partnering with Dove was a dream come true and we are proud to help support Dove. As children become aware of their appearance at an increasingly young age, it's vital that we continue to offer positive, empowering messages that build self-confidence and a healthy body image. Together with Dove, we're excited to create a world where kids feel empowered, confident, and ready to embrace who they are," says Dan'l Hewitt, Vice President, Brand Partnerships, Moonbug Entertainment.
Coinciding with International Day of the Girl on October 11, 2024, Dove will host its largest Dove Day to-date, an annual event that encourages Unilever employees, Dove partners, customers, agencies and the wider Dove community to participate in body confidence workshops with young people in schools across North America. These combined efforts support the Dove Self-Esteem Project's goal to reach 250M young lives by 2030.
To learn more and access free, evidence-based resources and tools, visit Dove.com/SelfEsteem.
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