The Sports Tech Leader to Distribute World-Class Lacrosse Coaching Content Created in Partnership with Premier Lacrosse League
CHICAGO, March 5, 2025 -- TeamSnap, the #1 youth sports management platform with 25 million users, and the Premier Lacrosse League (PLL) powered by Ticketmaster have expanded their partnership to provide an extensive library of lacrosse training resources for youth coaches, parents and athletes. The new curriculum features coaches from PLL Play, PLL's youth development arm, as well as male and female youth lacrosse players in live action drills that showcase how young players learn, develop, practice and play.
"Expanding participation, making the game more accessible, and enhancing lacrosse education for the next generation are central to our mission and vision for the sport's future at the professional level," said Mike Rabil, PLL co-founder and CEO. "By equipping youth coaches with the right tools, we're ensuring young players get the strongest foundation possible."
The all-new curriculum expands on the original PLL PLAYbook launched on TeamSnap in 2024 as a library of how-to videos, skill explainers, premium week-by-week practice plans, and 1-on-1 and team drills, for lacrosse teams ages 5 through 14+. The new live-action videos highlight instructions from PLL Play coaches, real-time coaching tips and feedback to help empower coaches of any experience level.
"TeamSnap's partnership with the Premier Lacrosse League continues to deepen and grow," said Peter Frintzilas, CEO of TeamSnap. "The new release of the PLL PLAYbook puts the very best training content in the palm of a lacrosse coach's hand, and promises to supercharge the growth of the game from the grassroots up."
PLL Play aims to expand youth lacrosse participation nationwide and develop lifelong players and fans through community-based lacrosse programs. PLL Play partners with leading youth organizations to offer PLL Junior recreational leagues, PLL Academy training opportunities, and PLL Tournaments nationwide.
"The new PLL PLAYbook is a lacrosse coach's secret weapon," said Maddy Morrissey, chair of Los Angeles Youth Lacrosse League (LAYLL), which operates recreational lacrosse league programming for boys and girls in LA County. "Watching real players and real coaches execute on the field makes it easier than ever to inspire coaches and athletes alike."
PLL training content is now available within the TeamSnap app, with premium training for coaches and parents as part of TeamSnap+ and for sports organizations through the TeamSnap+ Coaches Pack. TeamSnap adds PLL's lacrosse content to its world-class training catalog including basketball from Jr. NBA and Jr. WNBA, baseball and softball from Major League Baseball, and soccer from Major League Soccer and FC Barcelona.
About TeamSnap
TeamSnap is home to the largest online community for youth sports. It is consistently rated the No. 1 sports management platform by its loyal audience of more than 25 million youth sports coaches, administrators, players, and parents and over 19,000 sports organizations—across more than 100 different types of sports and activities. The leading sports-tech company offers consumer brands innovative new ways to connect with passionate youth sports audiences from across the globe. It is currently in high-growth mode, expanding its footprint toward becoming THE platform and marketplace for all things youth sports.
TeamSnap Impact is the company's initiative aimed at enhancing the lives of kids by creating a world where youth sports programs are accessible and equitable for all.
For more information, visit the TeamSnap website, and follow the company on Instagram, LinkedIn and Twitter.
About the Premier Lacrosse League
The Premier Lacrosse League (PLL) powered by Ticketmaster is a men's professional lacrosse league in North America, composed of eight teams rostered by the best players in the world. Co-founded by lacrosse superstar, philanthropist, and investor Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the PLL is backed by an investment group composed of Joe Tsai Sports, The Chernin Group, Arctos, Brett Jefferson Holdings, The Raine Group, Creative Artists Agency (CAA), The Kraft Group, Bolt Capital and other top investors in sports and media. The PLL is distributed through an exclusive media rights agreement with ABC, ESPN, ESPN2, and ESPN+. The PLL was named 2020 Sports Breakthrough by the Sports Business Journal, and recognized as a 2021 Best Employer in Sports by Front Office Sports. For more on the league, visit www.premierlacrosseleague.com and follow on social media: Instagram (@PLL), Twitter (@PremierLacrosse), Facebook (@PremierLacrosseLeague), YouTube (YouTube.com/PLL) and TikTok (@pll).
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