FORT LAUDERDALE, Fla., Aug. 26, 2025 -- Tambourine, the global leader in hospitality marketing technology, today announced the launch of Encore, a new, streamlined hotel booking engine user experience.
Encore marks a major milestone for the Reserv by Tambourine (formerly ReservHotel) booking engine, as it includes a comprehensive redesign of the consumer-facing user interface.
Tambourine acquired Reserv in August 2024 with a bold vision: to reimagine the hotel booking experience. Encore is the first meaningful step toward bringing that vision to life. Encore provides a faster, more elegant, and optimized booking experience across all devices.
"Encore is more than a design update — it's a statement about where hotel ecommerce is going," said Rafael Cardozo, CEO of Tambourine. "After years of collaboration with our clients, we've seamlessly paired form with function to create a booking experience that is frictionless at every step, offering an effortless journey from start to finish."
Key enhancements include:
Greater Usability and Brand Clarity
- Sleek, modern interface with simplified color palettes
- Fully optimized for mobile-first browsing
- Smarter room layouts: choose from Stacked or Spotlight view
- Intuitive calendars and promo code entry
- Sharper layouts for offers, room photos, and add-ons
Speed, Performance, and Protection Upgrades
- Faster load times and improved backend response speed
- Accessibility guaranteed: hotels are fully indemnified
- Optimized mobile performance and download speeds
- Distraction-free design to guide users toward booking
Higher Converting Features and Layouts
- Nested multi-rate layout for smarter rate and room display
- Dynamic upsell modules for add-ons and upgrades
- Simplified checkout with a redesigned summary view
- Revamped confirmation pages and emails to drive post-booking engagement
Conversion Rate Optimization Built-In
- Built-In UX monitoring for rage clicks, scroll depth, and conversion
- A/B layout testing for ongoing conversion rate optimization
- Continuous content optimization across devices
Encore is set to launch for existing clients in Q3 and Q4 of 2025, representing a major step forward in Tambourine's vision for a seamless path to purchase.
About Tambourine
Tambourine is the global leader in hotel marketing technology, delivering integrated solutions that drive direct revenue and solve the industry's toughest commercial challenges. With a product suite spanning sales, marketing, revenue, and now reservations, the company is known for pairing best-in-class service with a design-led approach—solving complex problems with elegant, high-performing solutions. Trusted by hotel brands in 47 countries, Tambourine continues to set the standard for innovation and results in hospitality. Visit tambourine.com for more information.
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