Victory Tire & Auto Service brings its customer-first approach to new communities in the northwest metro
MINNEAPOLIS, May 13, 2025 -- Victory Tire & Auto, a Straightaway Tire & Auto brand, has announced the acquisition of Reliable Auto Care in Buffalo, Minnesota. The strategic move expands Victory's presence into the Northwest suburbs of the greater Minneapolis area, marking the company's first location in Buffalo and strengthening its market position in Minnesota. The acquisition, which was finalized on April 30, 2025, reflects Straightaway's ongoing commitment to partnering with established local automotive repair businesses while maintaining their community connections.
Reliable Auto Care, formerly owned and operated by Jeff and Kris Jackson, is located at a high-traffic intersection in Buffalo that sees more than 25,000 vehicles per day. With seven service bays, the shop offers strong visibility and ample capacity for future growth. This acquisition brings Victory's best-in-class customer service, expert repair capabilities, and industry-leading warranty coverage to the area, while benefiting from the expertise of the experienced team already in place.
"After years of building Reliable Auto Care into a business we are truly proud of, we couldn't be happier to pass the torch to Victory Tire & Auto," said Jeff and Kris Jackson, former owners of Reliable Auto Care. "Their commitment to quality service and community values mirrors everything we've stood for, and I'm confident our customers will be in great hands for years to come."
The addition of Reliable Auto Care aligns with Straightaway's strategy, which emphasizes maintaining strong community connections while providing shops with enterprise-level support. Victory will provide additional resources, including operational expertise, technology solutions, and enhanced training programs, to enhance the team's ability to deliver exceptional service to Buffalo residents.
"Our team at Victory is excited to join this growing and expanding city of Buffalo," said Jeff Matt, Victory Brand President. "We love the history of service that we are inheriting from Jeff and Kris and can't wait to meet their loyal clients and care for the automotive needs of this wonderful community!"
Victory Tire & Auto remains committed to maintaining the high standards of service that customers have come to expect. Straightaway is actively expanding its footprint in new and existing markets and welcomes inquiries from shop owners interested in exploring a sale or partnership. For more information visit www.gostraightaway.com.
About Straightaway Tire & Auto/Victory Tire & Auto
Straightaway Tire & Auto is a leading independent, full-service aftermarket automotive repair and service platform with 65+ locations across Colorado, Florida, Maine, Massachusetts, Minnesota, New Hampshire, and Wisconsin. In Minnesota and surrounding areas, Victory Tire & Auto is a part of the Straightaway Tire & Auto family, delivering trusted automotive repair services with a strong local presence. Straightaway focuses on building strong local brands by partnering with established automotive repair businesses to provide resources and operational expertise that drive growth and long-term success. The company is committed to identifying opportunities to strengthen the markets where it operates and, being good stewards of the communities it serves. Straightaway is actively expanding its footprint in new and existing markets through strategic acquisitions and welcomes inquiries from shop owners interested in exploring a sale or partnership. For more information visit www.gostraightaway.com.
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