DALLAS, May 5, 2025 -- For the second year in a row, Strategar, a woman-led marketing and advertising agency headquartered in Dallas, has been recognized as a Longhorn 100 honoree, a distinction awarded to the fastest-growing businesses led by University of Texas alumni. In a remarkable leap, Strategar climbed from #62 in 2024 to a Top 10 ranking in 2025, underscoring a year of strong performance and increasing national presence.
"We're honored to be recognized in this year's Top 10, moving up to the #9 spot."
Hosted by Texas Exes, the Longhorn 100 recognizes alumni-founded businesses shaping their industries and communities with vision, innovation, and growth. Strategar's advancement on the list signals both the strength of its business model and the relevance of its culturally attuned approach to marketing.
"We're honored to be recognized again and proud to see our momentum reflected in this year's Top 25, moving up to the #9 spot," said Yareli Esteban, CEO of Strategar. "As a Longhorn-founded business, we carry forward the mindset of resilience, ambition, and service—values that have guided us as we've grown and evolved."
Strategar partners with brands and institutions to develop strategies that are grounded in human connectedness and designed to reach audiences across the U.S. Clients include Kroger, Texas Wines, Texas Parks & Wildlife, various public school districts such as Dallas ISD, Texas A&M-Kingsville, Dallas Cowboys, Penn State Health, and KFF.
With its focus on human-first communications and community-centered campaigns, Strategar continues to expand its footprint and impact. The agency was also named to the Inc. 5000 list of fastest-growing private companies and has been recognized by both industry peers and supplier councils for its service, operational growth, and leadership.
For more information, visit Strategar.com.
About Strategar
Strategar is a woman-led, award-winning advertising agency that helps brands connect with communities through culturally intelligent and values-driven marketing. Founded in 2013, the agency brings together strategic insight, creative thinking, and operational excellence to deliver results for clients nationwide.
About the Longhorn 100
The Longhorn 100, hosted by Texas Exes, honors the fastest-growing businesses in the world that are founded and led by University of Texas alumni. It celebrates the entrepreneurial spirit, achievements, and lasting influence of the Longhorn business community. Learn more at TexasExes.org/longhorn100.
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