Earn Up to 5% Back in Stock When Customers Spend on Everyday Essentials
NEW YORK, May 1, 2025 -- As high prices continue to squeeze household budgets, Stash — the personal finance platform empowering everyday Americans to build long-term wealth — today announced an enhanced Stock Rewards program to help consumers fight back. Starting today, customers can earn up to 5% back in stock on grocery purchases at qualifying stores (listed below), helping them build wealth as they spend. When shopping at grocery retailers or their subsidiaries, customers will earn stock in that specific company. For purchases at privately-held grocers, customers can select stock in a public company of their choosing—all while inflation, higher costs of living, and economic uncertainty squeeze Americans' budgets and limit their ability to invest.
"At a time when 80% of Americans are living paycheck to paycheck, Stash is focused on helping turn shoppers into shareholders," said Ed Robinson, co-CEO and co-founder of Stash. "With Stock Rewards, every grocery trip is a chance to invest in your future, not just spend for today. Stash users aren't just buying the essentials they need for their families, they are simultaneously building their stock portfolios. This perfectly aligns with our mission of making investing accessible to everyone, not just the wealthy."
The new grocery rewards program will launch through Stash's banking and debit card offering. The core idea of the program: earn stock bonuses when you spend. Instead of receiving traditional cashback that doesn't grow over time, customers earn stock that is instantly invested in the market, giving them a chance to turn everyday purchases into investments in their future.
How It Works:
- Shop at the largest grocery stores and earn up to 5% Stock Rewards
- Use your Stash Stock-Back® debit card at checkout
- Stock bonuses are automatically added to your Stash investment account
- Grow your portfolio while buying essentials: for example, spend $100 on groceries, and receive $5 worth of stock in Costco
- Why it matters: Stock rewards can grow in value over time, helping users build wealth effortlessly—like cashback, but invested in your future
Stash Stock Rewards apply to purchases at any store with a merchant category code of 5411, including:
- Earn stock in Walmart when shopping at Walmart Super Centers and Target when shopping at Super Targets
- Earn stock in Costco and BJ's Wholesale Club when shopping at any location
- Earn stock in Amazon when shopping at Whole Foods or Amazon Fresh
- Earn stock in Kroger when you shop at any of their grocery stores
- Baker's, City Market, Dillons, Food 4 Less, Foods Co, Fred Meyer, Fry's, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano's, Metro Market, Pay-Less, Super Markets, Pick'n Save, QFC, Ralphs, Ruler, Smith's Food and Drug
- Earn stock in Albertsons with purchases at any of their grocery stores
- Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market
- Earn stock in a company of your choosing when shopping at Trader Joe's, Aldi, Food Lion, Shop & Stop, Giant, Hannaford
Stash's Approach to Financial Empowerment
With 1.3 million paying subscribers and $4.3 billion in assets under management, Stash is changing the way everyday Americans engage with their money. Stash is an easy to use investing platform that helps its customers start their investing journey with personalized advice, simple tools and rewards. Customers can start investing with as little as $1 and receive investment recommendations to ensure they know what to invest in and when based on their goals. The company's approach is built on three core principles: invest regularly, maintain a diversified portfolio, and focus on long-term goals.
"This enhancement to our Stock Rewards program represents the next step in our mission to empower financial progress," added Robinson. "We're especially proud that 86% of our customers are first-time investors who previously didn't have access to personalized financial advice."
The enhanced Stock Rewards program complements Stash's other innovative features, including Money Coach AI, the company's AI-powered financial assistant that helps customers make smarter investing decisions and develop good financial habits. Nearly one in four customers takes action — whether making a deposit or investing — within minutes of engaging with Money Coach AI.1
About Stash
Stash is a financial platform dedicated to empowering people to invest and build better lives. Stash's plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to help people find security and peace of mind through saving and investing. The company's full suite of products and services include StashWorks, a financial wellness benefit for employers that provides guidance and easy access to short- and long-term saving; the Stock-Back® Debit Card, delivering up to 5% Stock-Back on everyday purchases; As of February, 2025, customers who Auto-Stash have 9x more (900%) in their accounts after one year compared to customers who don't Auto-Stash. Stashers rely on Stash for timely education, expert advice, and clear next steps to help them grow their money and achieve lifelong goals. Learn more at www.stash.com.
Disclosures:
1 Based on Stash internal data as of April 2025.
Limitations apply; 5% Stock-Back rewards available only for qualified bonus merchants on Stash+. See Bonus Terms and Conditions. All Stock-Back® rewards contribute to a single $10 per month cap. All rewards earned through use of the Stash Stock-Back® Debit Mastercard® will be fulfilled by Stash Investments LLC and are subject to Terms and Conditions. You will bear the standard fees and expenses reflected in the pricing of the investments that you earn, plus fees for various ancillary services charged by Stash. In order to earn stock in the program, the Stash Stock-Back® Debit Mastercard must be used to make a qualifying purchase. Stock rewards that are paid to participating customers via the Stash Stock Back program, are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.
Stash Banking services provided by Stride Bank, N.A., Member FDIC. The Stash Stock-Back® Debit Mastercard® is issued by Stride Bank pursuant to license from Mastercard International. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Any earned stock rewards will be held in your Stash Invest account. Investment products and services provided by Stash Investments LLC and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.
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