Collaboration to Expand Snaps' Signature Pearl Snap Shirts
and Authentic Texas Spirit Across the U.S.
DALLAS, June 9, 2025 -- Snaps Clothing, the Dallas-born innovator redefining menswear through its modernized pearl snap shirts, has selected The Uptown Agency as its Agency of Record. This strategic partnership unites two Texas powerhouses to elevate Snaps' mission of blending tradition with innovation while accelerating its rapid expansion into new markets.
The partnership unites two fast-growing Texas innovators with one mission: unlock Snaps Clothing's next era of growth.
"We searched for a partner who could amplify our story and energize our fans across every channel," Snaps co-founder Patrick Lynn said. "The Uptown Agency's blend of creativity, data-driven strategy, and track record of bold brand building made them the obvious choice."
A leader in versatile menswear, Snaps has continued to grow since its inception in 2021. This collaboration with The Uptown Agency will leverage data-driven, unique storytelling to amplify the brand's authentic Texas roots and nationwide appeal.
Snaps, co-founded by Patrick Lynn and Ed Baronne, combined their love for live music, sports, and Southern culture to create shirts that transition seamlessly from boardrooms to backyard barbecues. Snaps has cultivated a devoted following among professionals, outdoor enthusiasts, and college communities.
As Snaps' Agency of Record, The Uptown Agency will deploy a multi-channel strategy to amplify their "everyday adventure" narrative while broadening its demographic reach through brand storytelling, digital media, influencer collaborations, and experiential activations.
"Snaps embodies the spirit of Texas - bold, innovative, and unapologetically authentic," said Joseph Alexander, President & CEO of The Uptown Agency. "Our goal is to channel that energy into campaigns that resonate far beyond our roots, positioning Snaps as the go-to shirt for anyone valuing style without sacrifice."
With The Uptown Agency's expertise, Snaps aims to capitalize on the $40 billion menswear market by emphasizing its unique value proposition: shirts engineered for "last call to work calls". Upcoming initiatives include expanding the Tailgater Collection to additional NCAA schools and introducing limited-edition designs inspired by Texas music legends.
"We're inviting people into a community that celebrates grit, creativity, and the joy of the unplanned," added Lynn. "The Uptown Agency understands how to scale that ethos without losing what makes us distinctly Snaps."
As the brand prepares to unveil its Fall 2025 line, this partnership signals a new chapter in Snaps' journey to make the pearl snap shirt a wardrobe staple from coast to coast and beyond.
About Snaps Clothing
Dallas-based Snaps Clothing Co. is a pioneering menswear brand redefining Western heritage through modernized pearl snap shirts designed for versatility, performance, and everyday adventure. Co-founded by Patrick Lynn and Ed Baronne—two corporate professionals turned disruptors—the brand emerged from a shared passion for live music, Southern culture, and functional style. Snaps merges timeless design with cutting-edge fabric technology, offering shirts engineered to transition seamlessly from boardrooms to backyard barbecues. They feature moisture-wicking CoolMax® blends, wrinkle-resistant twill, and UPF 50+ sun protection. Learn more at www.snapsclothing.com.
About The Uptown Agency
The Uptown Agency is an award-winning, full-service marketing and branding partner dedicated to engineering differentiation through creative excellence and data-driven strategy. Recognized as a leader in brand growth, the agency combines industry-leading expertise in brand strategy, creative development, digital marketing, web development, and PR to deliver bespoke solutions that activate audiences and drive measurable results. The Uptown Agency is a true extension of client teams, prioritizing deep business understanding over templated approaches. Their work spans strategic brand overhauls, custom-coded web experiences, and high-impact campaigns that blend cultural relevance with technical precision. Explore their work at www.theuptownagency.com.
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