Agency to help evolve the brand with an updated marketing strategy to grow company and franchisees' business
MINNEAPOLIS, Feb. 13, 2025 -- SixSpeed, a globally recognized marketing agency with a reputation for disrupting industries, announced it has been named agency of record for Batteries Plus. Batteries Plus is the nation's largest and fastest-growing battery, light bulb, key fob and phone repair franchise, and was also recognized as one of the top 500 franchises in Entrepreneur's Franchise 500®. SixSpeed and Batteries Plus will partner to create a dynamic brand campaign, refine their market positioning, and chart its long-term marketing strategy.
"For over 30 years Batteries Plus has provided battery solutions to retail customers while evolving to meet the ever-changing power technology needs of its customers," said Kevin Reilly, CEO, SixSpeed. "We are very honored to partner with Batteries Plus as they take a progressive step in meeting their customers through innovation and bold new ideas. It's going to be an exciting ride for Batteries Plus and we are excited to be on it with them."
"Our customers are immersed in the digital experience, and we know we're a core pillar in how they live in the digital world through our batteries that power their lives," said Joe Malmuth, CDO for Batteries Plus. "SixSpeed's reputation for paving a path that no brand has already been down is exactly where our brand and the industry is headed."
SixSpeed began its relationship with Batteries Plus earlier this past year by executing a partnership for the company between the U.S. Department of Energy and the Green Bay Packers. The partnership promotes battery recycling and sustainability to make battery recycling mainstream.
"We were beyond excited to get the initial call from the Batteries Plus team and to work on such a great project integrating their innovative approach to battery recycling in a unique format like the NFL and the Green Bay Packers' Lambeau Field," said Reilly. "We can't wait to do more of that with them in the future."
SixSpeed and Batteries Plus will create a strategic marketing plan that aligns with long-term brand building and organizational goals that supports both the corporate-level and franchisee markets, with a focus on bringing awareness to the best kept secret in the power and lighting space in terms of scale, expertise, and service nationwide.
Jon Sica, Chief Operating Officer of Batteries Plus, expressed his confidence in working together moving forward, stating: "SixSpeed absolutely blew us away with the launch of our recycling effort at Lambeau Field. They executed the biggest activation in our brand's history flawlessly — on less than three weeks notice — after that, they were a natural choice to help carry our brand forward."
Additional information about SixSpeed is available at www.sixspeed.com. Brands interested in collaboration opportunities may contact the agency via email at pr@sixspeed.com or by phone at (952) 767-3464.
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