NEW YORK, June 12, 2025 -- SixDegrees.org and Advertising Week proudly announce the six inspiring nonprofits and advertising agencies selected to collaborate on full-scale, mission-driven campaigns as part of Purpose, Produced–a groundbreaking initiative designed to amplify the powerful stories of grassroots organizations.
Hundreds of deserving nonprofits applied for this once-in-a-lifetime opportunity. Five were selected by a panel of judges at SixDegrees.org, with the sixth chosen by public vote from a slate of 20 finalists.
B.E. A S.H.E.R.O. Foundation provides resources needed to support, sustain and empower young girls and women under the age of 25 in southern Nevada who have been abused, abandoned and exploited.
DarkSky International restores the nighttime environment and protects communities from the harmful effects of light pollution through outreach, advocacy and conservation.
Find Your Anchor aims to support those who may be struggling and de-stigmatize conversations surrounding suicide and mental health through prevention, awareness and education.
GlamourGals Foundation empowers teens and alleviates elder loneliness through meaningful conversation and companionship, building purpose and fostering critical life skills through intergenerational service.
Pulse of Perseverance harnesses technology to connect underserved and underrepresented students with mentorship and scholarship opportunities.
Trauma Intervention Programs, Inc., winner of the people's choice vote, provides immediate support to survivors of tragedy in order to ease their immediate suffering and facilitate their long term recovery.
"We were blown away by the hundreds of inspiring organizations who applied for Purpose, Produced, and we are honored to elevate the incredible impact of these six deserving nonprofits," said Stacy Huston, Executive Director of SixDegrees.org. "Each of them are so clearly passionate about cultivating change around their cause, and we are confident that with the expertise of the world-class agencies they are paired with, their stories will touch hearts and minds and give them the type of visibility that is transformational. This campaign is already inspiring new pathways of corporate support, driving impact to new levels–and SixDegrees.org is proud to be an accelerator in this sector."
Each nonprofit has been thoughtfully matched with a leading advertising agency donating its time, talent and expertise to help bring these organizations' missions to life through powerful, purpose-driven campaigns:
Bray & Co's unique ability to craft compelling narratives that recontextualize consumer perceptions will help DarkSky International translate complex climate data into stories that resonate and drive action.
Crispin will bring its expertise in bold, joyful storytelling to its partnership with Find Your Anchor to create a campaign that infuses hope and joy into the mental health space, which is too often shrouded in stigma.
Duncan Channon's ability to deliver public health campaigns that are both credible and youth-accessible makes them a strategic and sensitive partner capable of elevating the mission of B.E. A S.H.E.R.O. Foundation.
Rain the Growth Agency, one of the few female-founded agencies in the U.S., will harness its commitment to women's empowerment to elevate GlamourGals Foundation's work to bridge generations, reduce ageism and foster youth leadership.
The Variable, skilled in cutting through indifference by leaning into what makes a mission unique, will leverage its expertise to create a raw, honest and human-centered campaign for Trauma Intervention Programs, Inc.
Versus, an agency that specializes in bold, culturally resonant campaigns designed to elevate underrepresented voices, will bring a dynamic skill set to its partnership with Pulse of Perseverance to craft a campaign that will shift the cultural narrative around what's possible for underserved youth.
"We often talk about the power of storytelling in marketing, but this is storytelling with a mission. Each nonprofit selected brings a unique and urgent message to the table. Our job was to match them with agencies who could listen deeply, collaborate thoughtfully and create something unforgettable. Our industry is at its best when it's making people feel, think, and act, and this is just the beginning of this story," said Michael Gewirtzman, Global Vice President of Programming at Advertising Week.
The nonprofit and agency pairs will begin working closely this month to develop a bespoke advertising campaign. These campaigns will be rolled out in the fall and celebrated with an exclusive showcase at Advertising Week New York, October 6–9, 2025, where Kevin Bacon, founder of SixDegrees.org, will join the SixDegrees.org and Advertising Week teams to speak on the power of purpose-driven storytelling. All 25 finalists will receive VIP passes to Advertising Week New York, offering them a unique opportunity to network with top leaders in marketing, media and creativity.
In addition to the six agency-nonprofit pairings, RKD group will work alongside SixDegrees.org to create a PSA celebrating the spirit of creative generosity and the collective impact of Purpose, Produced.
To learn more about this powerful initiative matching cause with creative, visit https://advertisingweek.com/advertising-weeks-six-degrees/, and follow SixDegrees.org on social media for a behind-the-scenes look at the creative process!
About SixDegrees.org
Founded by Golden Globe-winning actor, musician, and philanthropist Kevin Bacon in 2007, SixDegrees.org is a 501(c)(3) nonprofit born out of the small world phenomenon that we are all connected by six degrees or less. Dedicated to harnessing kindness and connection, SixDegrees.org unites communities for collective impact by cultivating relationships and amplifying stories to foster dialogue, understanding, and empathy around causes that matter most. SixDegrees.org's programs include resource distribution through Building Kits by Kevin Bacon, causEvolve content production, Degree Shift convener campaigns, and transformative work to revitalize community spaces through Ruth's Room. Led by Executive Director Stacy Huston, SixDegrees.org focuses on four core pillars vital to our communities: youth empowerment, justice and equality, sustainable environments, and emergent issues. Nationally recognized for innovation and impact, SixDegrees.org has won an impressive tally of six Webby Awards, four Anthem Awards, seven Shorty Awards, and one Telly Award. Learn more at SixDegrees.org.
About Advertising Week
Advertising Week (AW), an Emerald company (https://www.emeraldx.com/), is the premier global event and thought leadership platform focused on marketing, media, technology, and culture. With a mission to inspire, educate, and connect the global marketing community, Advertising Week brings together leaders and innovators to discuss the future of marketing, technology and culture to drive creative, strategic change and growth across industries. Founded in 2004 in New York, AW's award-winning global event franchise includes: AWNewYork (NYC), AWEurope (London); AWAsia (Tokyo); AWLATAM (Mexico City) and more. As part of Emerald, the largest U.S.-based B2B event organizer, Advertising Week benefits from a powerful network of industry platforms and a shared commitment to delivering meaningful connections, influential content, and year-round growth opportunities.
This News is brought to you by Qube Mark, your trusted source for the latest updates and insights in marketing technology. Stay tuned for more groundbreaking innovations in the world of technology.
