SUMMIT, N.J., April 9, 2025 -- Simplicity Group Holdings ("Simplicity"), a leading financial products distribution firm, today announced the acquisition of BKA Financial ("BKA"), a New York-based firm specializing in insurance distribution in the institutional space. Tom Litz, President of BKA, which was founded by the late Brian K. Adams, is welcomed as Simplicity's newest partner.
"We have had a successful and longstanding relationship with BKA through our Broker Dealer and are excited to officially welcome Tom and his team to Simplicity," said Bruce Donaldson, Partner and CEO of Simplicity. "This transaction will expand our institutional sales capabilities by adding strong relationships with leading wirehouses, large banks and financial institutions."
"I am truly honored and privileged to be a part of the Simplicity family and to be partners with such a strong group of professionals," said Tom Litz. "BKA looks forward to integrating with Simplicity as quickly as possible and working to make Simplicity one of the largest firms in the institutional space."
"While we continue our strategy of being the best full-service partner to independent financial advisors, joining forces with the BKA team accelerates our goal to be the leading out-sourced insurance provider to financial institutions across the country," continued Donaldson. "BKA has a leading wirehouse platform, and we are excited about adding Tom and the team to our growing presence in this important market."
About BKA Financial
BKA Financial, founded by the late Brian K. Adams, is a national leader in the insurance industry with a long-standing reputation for providing clients with everything from basic insurance needs, to helping them navigate how to most effectively and efficiently transfer their wealth from one generation to the next. The Company works to build and maintain the most experienced and knowledgeable group of advanced planning specialists, sales support teams and case management professionals in the insurance industry, to understand and respond to the specialized estate planning and insurance needs of National Financial Institutions and their Financial Advisors and Clients. For more information, please visit https://bkafinancial.com/
About Simplicity Group
Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. As one of the fastest growing partnerships in the financial services industry, Simplicity offers an unrivalled array of tools and technologies to grow and protect wealth, which can be accessed through affiliation, outsourcing, or joining the partnership. In an ever-changing environment, Simplicity's commitment to working in our clients' best interest is unwavering and has always been anchored to our commitment to Education, Value, and Partnership. For more information, please visit: www.simplicitygroup.com and follow the Company on LinkedIn.
MEDIA CONTACTS
Denielle Webb
Simplicity Group
P: 347-204-7181
E: denielle.webb@simplicitygroup.com
Alex Timeus
Simplicity Group
P: 201-987-7176
E: alex.timeus@simplicitygroup.com
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