Industry honor follows a highly successful 2024 election cycle
FORT WORTH, Texas, March 11, 2025 -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced its recognition as a Campaign & Elections Reed Award finalist in the "Best Political Service Team" category. Simpli.fi received the highly regarded honor for the second year in a row.
Simpli.fi takes an industry-leading, customer-centric approach to political advertising that combines expert counsel, unique product capabilities and a nimble team to deliver tangible results for clients. Simpli.fi also provides turnkey services ensuring speed and accuracy when changes inevitably occur – as seen frequently during the 2024 presidential campaign – as well as service-level agreement (SLA) times tailored for political advertisers, including full weekend coverage.
The Simpli.fi political team also provides expert political counsel, guiding clients through policy and compliance reviews and offering ongoing support, all while adhering to firewall compliance. Due to the team's results-driven approach and relentless focus on customer experience, Simpli.fi achieved perfect 100 Customer Satisfaction (CSAT) and unparalleled Net Promoter Scores (NPS).
"I am extremely proud of the service our Client Success Political team provided in this dynamic and complex election season. The 2024 election cycle was one of the most challenging for political advertisers as the environment was changing moment to moment and candidates had to be prepared to respond in real time," said Elizabeth Maughon, Chief Customer Officer at Simpli.fi. "Our team's ability to remain nimble and provide expertise in reaching the right audience allowed our candidates to achieve their goals and find success. Despite the condensed timeframe of the presidential election, the Simpli.fi Client Success Political Team handled the challenges of the cycle and clients' needs with ease, expertise, and agility during a roughly six-week period."
The Reed Awards recognize excellence in political campaigning and advocacy, and celebrate the best campaign work from the previous year. The "Best Political Service Team" category honors groups delivering exceptional client experience and best-in-class support to customers in all aspects of the political campaign process.
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 40,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
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