CHICAGO, June 12, 2025 -- ShipBob, a leading global supply chain and fulfillment platform for SMB and mid-market omnichannel merchants, today announced the nationwide launch of zone skipping with unparalleled visibility and integrated tracking through its proprietary logistics network, further expanding the company's ability to deliver fast, cost-effective shipping and supply chain transparency.
"ShipBob is thinking several steps ahead to prevent disruption, while keeping prices low for our merchants, to help them run an efficient supply chain," said Melissa Nick, Chief Supply Chain Officer at ShipBob. "We are able to do this because we have scale that our merchants can benefit from, especially right now with the uncertainty in the market. What also makes this special is that we have a far better tracking journey and can reduce overall time in transit."
With continuous growth and over 200 million orders fulfilled to date, ShipBob is in a position to enable zone skipping, which means that for certain geographies, ShipBob itself is able to transport shipments in dedicated trucks to different regions and then use carrier partners for last-mile delivery, minimizing handoffs and lowering the risk of package delays and damage. In doing this, ShipBob has effectively reduced the transit times for these lanes by one full day, which means faster deliveries for merchants and their consumers.
ShipBob also launched TrackBob, its new integrated tracking page, which can show consumers a series of time-stamped tracking events in a seamless view, from when their order is being picked and packaged in the warehouse, to when the order is being delivered. This high-visibility view of the order's whereabouts, from the warehouse floor to the consumer's door, reduces "Where is my order?" inquiries for ShipBob merchants, who can also view this real-time information in their ShipBob dashboard for a premium delivery experience that sets them apart. This is yet another step forward from ShipBob to provide transparency around supply chain to both merchants and their customers. ShipBob merchants are already able to view real-time inventory and order statuses in their ShipBob dashboard, along with analytics and insights to run their business, so they can get complete visibility and control into their supply chain without having to invest in technology and headcount.
ShipBob's relentless investment in technology, infrastructure, and customer experience for over a decade has allowed it to reimagine what is possible in ecommerce fulfillment. Three years ago, ShipBob moved to a hub-and-spoke model, building regional sort centers, launching its Inventory Placement Program (IPP), and investing heavily in middle-mile linehaul operations, which were precursors for zone skipping. The launch of zone skipping is a continuation of that strategy, bringing enterprise-grade shipping speeds and efficiencies to thousands of fast-growing brands. With these changes, ShipBob is a step closer to delivering the true end-to-end promise with 100 percent visibility that consumers demand. Most importantly, ShipBob merchants gain a competitive edge by tapping into capabilities that were once only accessible to the largest enterprise retailers.
"At ShipBob, we solve the hardest problems in logistics because we believe our merchants deserve an infrastructure that helps them win," said Dhruv Saxena, CEO and co-founder of ShipBob. "Zone skipping isn't just a new shipping method; It's the result of years of investment in technology, scale, and operational excellence, all coming together. We are committed to building the infrastructure of the future, so that fast-growing brands can compete and win in every market."
ShipBob will continue to ramp up volume through its zone skipping service by consolidating and moving shipments destined for the same region through its national logistics infrastructure, bypassing multiple shipping zones before handing them off to local carriers for final-mile delivery. For more information, visit https://shipbob.com/product/logistics
About ShipBob
ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and mid-market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. ShipBob's technology provides merchants a single view of their business and customers across all sales channels to manage products, inventory, customization, orders, and shipments, leveraging real-time analytics and reporting, dedicated support, and access to over one hundred technology and retail partners. Merchants can outsource their entire fulfillment operations, utilize ShipBob's proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob's 60+ fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. Learn more by visiting shipbob.com.
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