Innovative food truck concept leverages Ansa's digital wallet technology to drive traffic and sales
Ansa's Shopify integration streamlines omnichannel experience to unlock new revenue streams and build brand affinity
SAN FRANCISCO, May 15, 2025 -- Ansa, the pioneer in white-labeled digital wallets, today announced Scream Truck, a fleet of experiential, on-demand food trucks, will leverage its stored-value solution to power its growth and loyalty strategy. As Scream Truck expands nationwide via franchising, its partnership with Ansa will deliver a seamless payments experience for its customers while driving visit frequency and strengthening longterm brand loyalty.
Ansa's stored-value platform empowers Scream Truck customers to become "Scream Truck Superfans" and add Superfan funds to a branded digital wallet to use on future purchases, while earning exciting rewards and incentives. Enabling a faster, hassle-free ordering and checkout experience, the Scream Truck digital wallet will significantly boost convenience and engagement to maximize customer lifetime value while dramatically reducing credit card processing fees through a stored-value model.
As part of the partnership, Ansa has also announced an integration with Shopify, which provides Scream Truck customers the "storefront" to pre-order and pre-pay for premium ice cream, pizza, and future food truck concepts that are then delivered during Scream Truck's 'reserved routes.' Scream Truck customers can also purchase merchandise such as branded tees, hoodies, and hats, using their 'Scream Truck Superfan funds' and redeem incentives online in their Scream Truck Store.
"As consumers continue to embrace digital wallets, we're proud to partner with forward-thinking brands like Scream Truck to power their next-gen payments experience," said Sophia Goldberg, Cofounder & CEO at Ansa. "Our flexible digital wallet solution is designed to enhance and simplify payments through a stored value approach tied to personalized incentives that drive measurable return visits and long-term brand loyalty. With a business model that typically draws higher frequency and lower ticket sizes per transaction, Scream Truck is the ideal customer to benefit from a digital wallet solution like Ansa."
Scream Truck has created the world's first experiential, on-demand food trucks, featuring premium 'soft scream' (aka soft serve ice cream) treats and artisan, Neapolitan style pizza, both made-to-order at your house or special event. Scream Truck's state-of-the-art trucks, combined with its customer experience software platform and now its branded digital wallet technology through Ansa, creates a completely frictionless experience revolutionizing the food truck business model. Scream Truck currently serves over 40,000 houses per month.
"The Scream Truck experience was built around technology that allows customers to summon a truck to their house when we're visiting their neighborhood (our 'reserved routes'), or easily book a truck online for a special event (our 'reserved events')," said Eric Murphy, Founder & CEO at Scream Truck. "Ansa is the perfect addition to the tech forward, efficient way we serve our customers. Their advanced digital wallet technology gives our customers an even easier way to pay with pre-loaded funds while taking advantage of incentives and promotions that create more value. Our white labeled digital wallet paired with the seamless Shopify integration is the perfect catalyst to drive more convenience, frequency, and revenue."
To sign up for Scream Truck's Reserved Routes or book a private event, customers can visit www.screamtruck.com. Every customer is automatically given access to a personalized Scream Truck Superfan rewards account, powered by Ansa.
For more information about Ansa, visit https://www.ansa.dev/.
About Ansa
Ansa is a digital infrastructure platform for embedded customer balances, offering white-labeled solutions that drive profitability and loyalty for merchants and platforms. Ansa enables brands to embed customers balances, compliantly and seamlessly, and manages the payments, accounting, regulatory, and compliance challenges. Empowering merchants to quickly take a branded closed-loop payments program to market, Ansa helps them keep their focus on increasing revenue, cash flow, and customer insights, while creating greater loyalty and better customer experiences. Backed by renowned investors, including Renegade Partners, Bain Capital Ventures, Box Group, Wischoff Ventures, and B37 Ventures, Ansa has raised $19.6M. Headquartered in San Francisco, the company was founded by Sophia Goldberg, the author of The Field Guide to Global Payments and previously at Adyen, and JT Cho, a fintech veteran and former engineer at Affirm and Google. To learn more: https://www.ansa.dev/
About Scream Truck
Scream Truck's on-demand service was announced in Westfield, NJ in June 2020 with a single post on Facebook. Over 500 homes were signed up within the first 24 hours and Scream Truck received immediate press coverage on nj.com, northjersey.com, 1010 WINS in New York City, The Bergen Record, the syndicated Elvis Duran and the Morning Show, and several high-profile NJ lifestyle blogs. The first truck officially hit the streets in mid-September, and to date Scream Truck has over 100,000 households signed up, accounting for over 275,000, individual customers across 150 New Jersey towns. Their fleet is expanding, with multiple state-of-the-art trucks on their way to Las Vegas in late summer, 2025, with plans for 1000+ trucks over the next 5-7 years.
To sign up, visit our website at www.screamtruck.com and follow us on Instagram: @screamtruck
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