• 22 Mar, 2025

Scranton Financial Group Unveils New Brand Identity as Retirement Income Source® SFG

Scranton Financial Group Unveils New Brand Identity as Retirement Income Source® SFG

The company's rebrand signifies its unified commitment to providing transformative income-first financial solutions.

WESTBROOK, Conn., March 18, 2025 -- Scranton Financial Group is proud to announce its rebrand to Retirement Income Source® SFG, marking an exciting new chapter in the company's history of helping individuals achieve fulfilled and stress-free retirements. This rebrand reflects the company's significant growth, where it now operates multiple locations in Connecticut, as well as in Rhode Island, Massachusetts, and New Hampshire.

The rebrand unifies the company's regional offices under a shared identity, emphasizing its core values of hands-on, personalized service and income-first investment strategies. With a focus on generating a reliable income stream that does not sacrifice principal in retirement, Retirement Income Source® SFG helps ensure its clients enjoy a secure and fulfilling retirement.

"This rebrand represents our commitment to expanding our mission of enhancing the financial lives of people across the nation," said David J. Scranton, founder and CEO of Retirement Income Source® SFG. "We believe that income-first investment strategies are the key to helping retirees achieve peace of mind, and this new branding reflects our dedication to delivering these solutions to even more individuals and families across the nation."

The income-first approach championed by the firm is also a cornerstone of Scranton's popular radio show, "Retirement Income Source with David J. Scranton," which delivers invaluable financial insights to its national audience. The show airs on WELI New Haven's News and Talk Radio (960 AM / 96.9 FM) every Saturday at 7 a.m. and on WTIC News Talk 1080 AM every Sunday at 9:30 a.m. and 12:30 p.m.

Scranton's passion for empowering retirees is further showcased in his bestselling book, Retirement Income Source: The Ultimate Guide to Eternal Income, released in 2024. The book has revolutionized how Americans and their advisors approach retirement planning by emphasizing strategies that prioritize consistent, lifelong income over market-dependent growth.

With this rebrand, Retirement Income Source® SFG reinforces its position as a trusted partner for those seeking a happier, more secure retirement.

About Retirement Income Source® SFG

Retirement Income Source® SFG is committed to helping clients achieve financial stability through cutting-edge, income-generating strategies. The firm specializes in retirement planning, financial planning, Medicare and long-term-care planning, estate planning, Social Security optimization, tax planning, wealth management, and required minimum distributions. By focusing on client education and strategic financial solutions, Retirement Income Source® SFG empowers individuals to make informed decisions and build more secure financial futures. For more information, visit www.retirementincomesourcesfg.com.

Investment Advisory Services offered through Sound Income Strategies, LLC, an
SEC-Registered Investment Advisory Firm. Retirement Income Source® SFG and Sound Income Strategies, LLC are associated entities. Retirement Income Source SFG is a franchisee of Retirement Income Source®, LLC. Retirement Income Source®, LLC and Sound Income Strategies LLC are associated entities.

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