One woman's mission to revolutionize the way we connect—at work and at home
NANAIMO, BC, Feb. 6, 2025 -- In a time when poor communication is driving workplace failures, high turnover, and fractured relationships, one woman has been recognized for her groundbreaking work in helping businesses and individuals build trust, engagement, and profitability through better communication.
Sandy Gerber, a communication and emotional intelligence expert, speaker, and bestselling author, has been named the 2025 Women of Influence Nanaimo (WIN) Creative Innovator Award winner for her pioneering work in communication strategy—helping businesses, leaders, and individuals communicate with confidence, engage meaningfully, and fuel growth.
Communication: The Missing Piece to Business and Leadership Success
Workplace disengagement is at an all-time high, and businesses are paying the price. Communication is not a "nice to have"—it is the foundation of profitability, retention, and team success.
According to recent studies:
- 86% of employees cite poor communication as the cause of workplace failures. (Harvard Business Review)
- 60% of employees have left a job due to poor communication with management. (The Economist)
- Companies with low employee engagement see 21% lower profitability. (Gallup)
- 85% of workplace success depends on strong communication skills. (Harvard Business Review)
Gerber's work proves that miscommunication isn't just frustrating—it's expensive. And businesses can no longer afford to ignore it.
From Bedroom Startup to Industry Leader
Gerber's expertise isn't just theoretical—it's battle-tested. Fifteen years ago, she began developing and applying communication strategies from her bedroom office, testing and refining them to grow her business into one of BC's Top 100 Fastest Growing Companies.
As a leader, she used these methods to engage high-performing teams, drive innovation, and scale a company from the ground up. Now, these same tools are helping businesses retain employees, increase collaboration, and create thriving workplace cultures.
But her methods didn't just transform her business—they changed her life. The same principles that helped her build successful teams and businesses also helped her create a deeply respectful and fulfilling marriage.
"This award is a testament to the urgent need to teach people the tools to make communication more effective," said Gerber. "We are facing increasing disconnection at work and home—employees are disengaged, families are struggling to relate, and fear-driven communication is dividing us. It's time to change how we communicate."
A Sought-After Expert on the Future of Communication
With employee disengagement at record highs and businesses prioritizing retention and workplace culture, Gerber is a sought-after expert on:
- The hidden cost of poor communication in business
- How leaders can fix disengagement and build trust through communication
- Emotional intelligence as a competitive advantage in leadership
About WIN Awards
The Women of Influence Nanaimo (WIN) Awards recognize the extraordinary accomplishments of women, non-binary, 2-spirit, and gender-diverse role models who are making a difference in their industries and communities. The Creative Innovator Award honors trailblazers who apply inventive approaches to solving critical business challenges and creating commercially successful products, services, and experiences.
About Sandy Gerber
Sandy Gerber is an award-winning communication and emotional intelligence expert, keynote speaker, and bestselling author. She has spent over 15 years pioneering tools that help leaders, teams, and individuals communicate more effectively—driving higher engagement, retention, and profitability. Her book, Emotional Magnetism, has won 24 international book awards and is used in academic and corporate leadership training programs. Her work has been implemented by corporate teams, entrepreneurs, and educators worldwide.
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