The Soda with a Mission Is Reshaping the Beverage Industry
DUBLIN, March 10, 2025 -- In just twelve months, Salaam Cola™ has gone from a bold startup to one of the fastest-growing independent beverage brands in the U.S., now available in 25 states and rapidly expanding.
Founded in Ireland in 2023, Salaam Beverages Co. Limited launched Salaam Cola™ with a powerful purpose: 10% of all profits are donated to communities affected by conflict and poverty. What started as an ambitious idea has turned into a global sensation, proving that consumers are hungry for brands that give back.
With a slogan of Salaam Cola™. Taste Good. Do Good - this isn't just another soda — it's a movement.
From Idea to Icon in 12 Months.
Since its U.S. launch in March 2024, Salaam Cola™ has landed on shelves in small stores and major supermarkets alike. Its crisp, delicious taste, affordable price tag, and commitment to social impact have helped it stand out in a crowded market.
"We knew we had something special, but the response has been overwhelming," says Aykiz Shah (27), founder and director of Salaam Beverages Company.
"People don't just want a great-tasting soda — they want to make a difference with their purchases. Every can of Salaam Cola™ helps build schools, provide medical care, and feed families in crisis zones. That's what makes this brand so powerful."
In just one year, Salaam Cola™ has expanded to 14 countries across 4 continents, shattering expectations and showing that a small, purpose-driven brand can compete with corporate giants.
Disrupting the Market, One State at a Time
Salaam Cola™ is now available in: Arizona, California, Alabama, Colorado, Connecticut, Delaware, Florida, Illinois, Idaho, Georgia, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Oregon, Texas, Washington, Wisconsin, West Virginia, and the U.S. Territory of Guam.
And we are not slowing down
"We're adding new states, supermarkets, and stores every single week," Shah says. "We want Salaam Cola™ to be everywhere — and we want to create opportunities along the way. By building our distribution network, we're helping entrepreneurs start businesses, creating jobs for drivers, warehouse workers, and sales teams. It's a win-win for communities."
Halal Beverages Distribution LLC has been appointed as the official importer for the U.S. market. For product and distribution inquiries, contact distribution@salaamcola.com or visit www.salaamcola.com.
A Lineup to Love
Salaam Beverages offers more than just its flagship drink, the range includes:
- Salaam cola - The original
- Salaam Cola keffiyeh edition - 50% less sugar – Maximum taste
- Yemonade™ A light crisp a lemon and lime beverage .
- Lebanorange™ Salaam's take on an orange classic.
All beverages are available in both 330ml and 1.5L bottles.
Changing Lives, One Can at a Time
Since its inception, Salaam Cola™ has donated 10% of profits to life-changing projects in areas affected by conflict and poverty. In just over a year, the brand has:
- Built a school in Egypt for 700 displaced Palestinian children.
- Provided medical aid to 10,000+ patients in Palestine, including burn victims, cancer patients, and amputees.
- Secured housing for displaced families, prioritizing those with young children and infants.
- Delivered truckloads of food and water to besieged areas in Palestine and Syria.
- Supported 300 orphans in Syria with education, safe housing, and essential supplies.
And this is just the beginning.
"Giving back is built into our DNA," Shah says. "Every new country we expand to, our distributors also partner with registered trusted local charities to give back 10% of local sales. It's not just about selling soda — it's about creating lasting change."
Join the Movement
Salaam Cola™ isn't just a drink — it's hope in a can. As the brand continues its rapid expansion, it's inviting consumers to be part of something bigger: A world where businesses put people first. So next time you grab a soda, choose the one that tastes amazing and changes lives.
Issued for Salaam Cola™ by Heneghan Strategic Communications
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