• 05 Apr, 2025

S'moresUp Launches "It's a Family Thing!" to Help Moms Get Their Pink Back This Mother's Day

S'moresUp Launches

From the Team Behind Two-Time App of the Day S'moresUp, Comes a Smarter Family Management App

LOS ALTOS, Calif., April 4, 2025 -- S'moresUp, the trusted family management platform with over 300,000 users, announces its next evolution: It's a Family Thing! (IAFT)—just in time for Mother's Day.

Inspired by the phrase "getting your pink back," IAFT is designed to help moms reclaim their energy and joy while navigating the invisible labor of parenting. Like flamingos that regain their color with care, moms too can thrive with the right support.

S'moresUp has twice been named Apple's App of the Day. IAFT builds on that success with AI-powered tools, personalized insights, and family-focused features made specifically for today's overwhelmed parents.

Developed by a single mom and a generative AI technologist—both former PayPal leaders—IAFT reflects seven years of insights from the S'moresUp community.

Key Features:

  • AI Family Agent: A virtual assistant for managing chores, schedules, and planning.
  • Parenting Weather (PUP Score): Gauges parenting stress and suggests solutions.
  • Chore & Reward System: Includes

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