Brands can purchase in‑scene placements through their existing programmatic workflows;
content owners can monetize catalogs as easily as selling 30‑second spots.
LOS ANGELES, Oct. 30, 2025 -- Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, today announced that the Ryff platform is now programmatic-ready, enabling advertisers and their agencies to buy—and content owners to sell—contextual in-scene placements through established programmatic ad channels.
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