DALLAS, May 6, 2025 -- RKD Group, GivingTuesday and Positive Equation are proud to announce a new collaborative initiative to establish the first Monthly Giving Awareness Week, running May 12–16, 2025.
Throughout the week, nonprofit professionals can expect a suite of impactful resources designed to grow their monthly giving programs, including webinars, blog posts, infographics, podcast episodes, downloadable guides and more. Visit monthlygivingweek.com to get more involved with Monthly Giving Awareness Week and learn what you can do to support.
The announcement also marks the formation of the Monthly Giving Task Force—a collaborative brain trust of nonprofit thought leaders, strategists and practitioners dedicated to elevating recurring giving practices across the sector.
"This partnership reflects our bold commitment to community and collaboration," said Tim Kersten CEO of RKD Group. "We're building a new era of strategic partnerships in 2025—and this is just the beginning. By uniting with organizations like GivingTuesday and trusted voices like Dana Snyder, we're creating spaces where shared insights lead to exponential impact."
Monthly giving remains one of the most powerful yet underutilized tools in a nonprofit's sustainability toolkit. The goal of Monthly Giving Awareness Week is to foster innovation, share actionable strategies, and inspire nonprofits to build reliable donor pipelines.
"GivingTuesday was founded on the belief that generosity is a universal value," said Woodrow Rosenbaum, Chief Data Officer at GivingTuesday. "Recurring giving is a reflection of that belief in action. We're excited to co-create this space with RKD and Dana to uplift strategies that truly work."
"This week is about uniting the nonprofit community around a shared mission—because real growth happens when we step outside our own walls," said Dana Snyder, Founder of Positive Equation. "It's not just about building internal habits around recurring giving but inviting donors into that rhythm, too. Together, we can shift behavior and create lasting impact."
About RKD Group
RKD Group is North America's leading fundraising and marketing solutions provider to hundreds of growth-focused nonprofit organizations. With five decades of experience, RKD leverages technology, advanced data science and award-winning strategic and creative leadership to accelerate net revenue growth, build long-term donor relationships and drive the best return on investment. For additional information go to RKDGroup.com.
About GivingTuesday
GivingTuesday is a movement that unleashes the power of radical generosity around the world. It was created in 2012 at New York's 92nd Street Y and incubated in its Belfer Center for Innovation & Social Impact. What started as a simple idea of a day that encourages people to do good has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round. The movement is brought to life through a distributed network of entrepreneurial leaders who lead national movements in more than 100 countries across the globe. An integral part of the global generosity movement is the GivingTuesday organization, which offers support and resources to GivingTuesday leaders and fosters connection and collaboration across the network. For more information, visit givingtuesday.org.
About Positive Equation
Positive Equation is a purpose-driven consultancy that helps nonprofits build, grow, and sustain powerful monthly giving programs. Founded by Dana Snyder - author of The Monthly Giving Mastermind, host of the Missions to Movements podcast, and creator of the Monthly Giving Summit - Positive Equation empowers organizations to embrace sustainable fundraising strategies rooted in community, storytelling, and innovation.
With a unique blend of digital marketing expertise and sector-specific insight, Positive Equation has supported nonprofits of all sizes in turning transactional giving into transformational impact. From immersive masterminds to high-impact campaigns and speaking engagements, Positive Equation is redefining how nonprofits scale generosity in the subscription era. To learn more, visit www.positiveequation.com.
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