Next-generation retailer and fashion brand REVOLVE takes to the desert this spring for its annual star-studded, immersive Desert Mirage experience
LOS ANGELES, March 10, 2025 -- REVOLVE, the cutting-edge fashion destination for the next-generation consumer, announces the return of its 8th Annual REVOLVE Festival. This highly anticipated weekend-long experience will transport guests into a Desert Mirage - a chic fusion of chrome and organic elements, reflecting the desert's beauty in a bold yet serene landscape. The festival will bring together top talent, influencers, and leading brands for an unparalleled celebration of fashion, music, and immersive activations.
The weekend kicks off on Thursday, April 10 in style with an exclusive FWRD Dinner at the renowned Mister Parker, hosted by REVOLVE Group Co-Founder and Co-CEO Michael Mente and Chief Brand Officer, Raissa Gerona. The festivities continue with exclusive events, including a golf outing hosted by NBA legend Dwyane Wade, followed by the annual REVOLVE pool party hosted by Kylie Jenner's Sprinter Vodka Soda.
The main event, REVOLVE Festival, a marquee event during festival season, takes place on Saturday, April 12, at a stunning new location in Thermal, California. As a cultural centerpiece of the weekend, REVOLVE Festival sets the standard for music, fashion, and lifestyle, drawing the most influential names in entertainment, fashion, and social media. This year's theme, Desert Mirage, comes to life through captivating visual elements and striking design, creating an experience like no other. The day will feature a lineup of must-see performances, dynamic brand activations, and exclusive experiences that define the pinnacle of festival culture.
Guests will explore activations and interactive installations by leading fashion and lifestyle brands from REVOLVE and FWRD, along with curated VIP experiences that redefine festival luxury. Meanwhile, customers can shop the curated festival collection in The REVOLVE Festival Shop at REVOLVE.com, available now through summer. This edit features styles from brands including Jaded London, Diesel, and Frankies Bikinis, as well as exclusive capsules from Leslie Amon, Aknvas, and EB Denim. Shoppers can browse a variety of festival-inspired themes, from New Western to Desert Raver.
"REVOLVE Festival is our most anticipated event of the year, setting new standards for experiential marketing and strengthening our connection with a highly engaged community of customers, brand partners, and influencers. Our customers look to us to inspire and curate their wardrobes, and this year, we're taking it to the next level with a new location, bold design elements, and exclusive collaborations with some of the best brands from both REVOLVE and FWRD. From an exciting lineup of performers to immersive activations, and exclusive product offerings—both at the festival and through our online Festival Shop—we're driving deeper brand loyalty and expanding our influence in the market." - Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc
REVOLVE Festival has set the standard as the premier fashion and music destination, drawing A-list celebrities, top-tier influencers, and industry leaders from around the globe, and is known for its extensive social media impact with a multitude of guests and performing artists attending the event in prior years, including Travis Kelce, Timothée Chalamet, Hailey Bieber, Kaia Gerber, Megan Fox, Brooklyn Beckham, Winnie Harlow, Joe Jonas, Nick Jonas, Leonardo DiCaprio, Kim Kardashian, Kendall Jenner, Kylie Jenner, Tobey Maguire, Sydney Sweeney, Emily Ratajkowski, Quavo, Nicole Richie, Joan Smalls, Sophie Turner and many more.
Previous years performers and DJs have included Post Malone, Jack Harlow, SZA, Travis Scott, Ice Spice, Migos, Offset,, A$AP Rocky, 21 Savage, A$AP Ferg, Chance the Rapper, YG, Snoop Dogg, Tyga, Rick Ross, T-Pain, Ludacris, Don Toliver, Saweetie, Rae Sremmurd, SAINt jHN, ScHoolboy Q, 2Chainz and more.
REVOLVE has also partnered with BELLEMINT, the cutting-edge fashion styling game that seamlessly merges interactive play with real-world shopping, featuring REVOLVE and FWRD products. More than just a game, BELLEMINT lets players style looks with the latest pieces from REVOLVE and FWRD, bringing their fashion choices to life. To celebrate, one lucky winner will receive the ultimate VIP REVOLVE Festival experience. Launching the week of March 10, the giveaway includes an exclusive festival getaway plus 20,000 BELLEMINT Gems. Enter by completing REVOLVE Challenges on BELLEMINT or sharing on Instagram with the giveaway hashtag. The Grand Prize includes a VIP REVOLVE Festival experience for two (flights, hotel, transportation, outfit allowance, glam, swag, and 20,000 BELLEMINT Gems). BELLEMINT is now available for download globally.
Stay tuned for more details, including exclusive brand partnerships, full artist lineup, and special guest appearances.
***This event is invitation-only and non-transferable. Event details such as location and hours will be given upon RSVP confirmation only. ***
Press Contacts:
revolve@walkerdrawas.com
About Revolve Group:
Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and hundreds of emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel and footwear, accessories, and beauty products from emerging established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.
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