Investment signals strong confidence in Rep Data's leadership, fueling investment in ground-breaking technology, expansion of tech-enabled research services and strengthening its position as the premier partner for high-quality research data.
NEW ORLEANS, March 13, 2025 -- Rep Data, the industry's leading provider of high-quality research data and fraud prevention solutions, today announced a growth investment by Mountaingate Capital. This will accelerate the company's vision, strengthening its market-leading Research Desk and Research Defender platforms, while expanding its capabilities to better serve global brands, insight firms, and consultancies.
"This investment is a testament to the strength of our vision, our team, and the impact we are making in defining data quality for the market research industry," said Patrick Stokes, CEO and founder of Rep Data. "From day one, we set out to raise the standard for research data integrity, and this growth investment enables us to push even further—advancing our fraud prevention technology, expanding our tech-enabled services, and ensuring that researchers worldwide can trust the data they collect. This marks an inflection point for Rep Data and the insights industry as a whole."
Strengthening data integrity and efficiency in insights
Rep Data is an industry leader in data quality with its Research Defender platform, a sophisticated fraud detection technology designed to safeguard research integrity. The platform analyzes billions of data points annually, identifying and blocking fraudulent responses from tech-enabled fraudsters, professional survey takers, and click farms before they impact research studies. Research Defender processed 2.9 billion security scans in 2024, playing a pivotal role in shaping the industry's fraud prevention standards and protecting research at an unprecedented scale.
Beyond fraud detection, Rep Data's Research Desk platform improves speed to insights by integrating real-time fraud controls, multi-source sampling, and automated reconciliations into a seamless, centralized solution. By combining its expanding global sources with Research Defender's fraud mitigation capabilities, Research Desk enhances data reliability, reduces inefficiencies, and strengthens research accuracy for clients.
Expanding service capabilities and strategic partnerships
By broadening its services and streamlining research execution, Rep Data is positioned to help clients move faster, reduce operational complexity, and drive more meaningful business outcomes with confidence in their data.
"We are extremely excited to partner with the Rep Data team. Rep Data is at the forefront of protecting research integrity with its cutting-edge Research Defender platform, setting a new standard for fraud prevention in the industry," said Sue Cho, Managing Director of Mountaingate. "The company's ability to analyze billions of data points and proactively eliminate fraudulent responses ensures that market researchers can rely on high-quality, trustworthy data. Rep Data's rapid growth, innovative technology, commitment to data integrity, and impressive management team position it as a clear industry leader, with significant opportunities to further expand its impact and drive accelerated growth both organically and through strategic acquisitions."
With this growth investment, Rep Data continues to advance the cause of data quality, efficiency, and execution; strengthening its position as a trusted partner, providing high-quality, reliable data for critical research studies.
Canaccord Genuity, a global investment bank, served as the exclusive advisor to Rep Data on this transaction. Jones Walker LLP represented Rep Data in the transaction and Morrison & Foerster LLP represented the buyer.
About Rep Data
Rep Data is a technology-driven data and insights partner, helping insights professionals streamline insights initiatives with a focus on data quality and consistent execution. Partnering with market research agencies, consultancies, Fortune 500 corporations, advertising and brand strategy firms, universities, and public relations agencies, Rep Data delivers real, reliable, and fraud-free research data at scale. Its solutions include: Research Desk, a centralized research platform that enhances efficiency and data quality; and Research Defender, an advanced fraud prevention system that conducts 2.9 billion security scans annually to protect data integrity. Through tech-enabled services, Rep Data provides expert support to help organizations scale with confidence. Committed to high-quality data and innovative tech-enabled solutions, Rep Data is redefining market research to drive faster, more reliable insights. For more information, visit www.repdata.com.
About Mountaingate Capital
Mountaingate Capital is a Colorado-based private equity firm that specializes in partnering with founders and entrepreneurial companies to accelerate growth and build industry leaders. Mountaingate's focus on organic growth, coupled with its customer-centric buy-and-build approach for add-on acquisitions, and shared equity ownership with management, creates more value for the end customer, while forging stronger, more collaborative, and more successful investment partnerships with management teams. With over $1.4 billion of assets under management, Mountaingate targets investments in marketing services, business services, specialty manufacturing and distribution. For more information on Mountaingate, please visit www.mountaingate.com.
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