The actress and wellness advocate joins the baby-tech startup to lead creative strategy and raise awareness around the vital link between air quality and child development.
PHILADELPHIA, May 2, 2025 -- Sereniby (https://sereniby.com/), a parent-founded startup dedicated to giving babies and young children the clean air they need to grow and thrive, is proud to welcome Rumer Willis as its new Chief Creative Officer.
Her engagement reflects a shared mission to empower families with beautifully designed, technology-forward tools — grounded in science and made with care. In this leadership role, Willis will help shape Sereniby's brand strategy, guide creative direction, and elevate awareness of the vital connection between air quality and childhood development.
Launched in November 2024, Sereniby's flagship product is the first air purifier purpose-built for babies and young children. Unlike traditional purifiers, it combines thoughtful design with advanced technology, including:
- Patent-pending airflow system designed to gently circulate air where babies sleep, supporting safer, more comfortable rest
- Powerful, medical-grade HEPA filtration and premium matrixed carbon capture airborne particles, gases, and volatile organic compounds — using the same technology trusted by pediatric hospitals
- Advanced sensors and real-time algorithms that detect even microscopic pollutants — as small as a single spec of dust — helping maintain air quality that meets or exceeds global health standards
- Smart, caregiver-friendly features that consolidate nursery essentials — including dimmable night- and wake-lighting, white noise, and more — to promote healthy sleep with less clutter
- Design-forward aesthetic that integrates seamlessly into modern nurseries
"As a mom, I'm always trying to protect and support my daughter in every way I can," said Willis. "During the LA fires earlier this year, I found myself thinking deeply about air quality — something I had never really considered before. That moment pushed me to start researching the science around air and early childhood development, and what I learned really opened my eyes. Sereniby's work deeply resonates with me — not just as a parent, but as someone who cares about wellness, creativity, and helping people access better information and better solutions."
"We couldn't be more excited to welcome Rumer to the team," said Alex Melecki, Co-Founder & CEO of Sereniby. "She's a gifted creator, thoughtful entrepreneur, and dedicated mom with a deep passion for childhood wellness. Her ability to connect with other parents — while also bringing creative vision and lived experience — makes her the perfect person to help amplify our mission in meaningful, accessible ways. I'm truly thrilled to be building alongside her."
Willis's engagement with Sereniby aligns with the upcoming launch of "Rumer Has It," her new platform for educational content and curated product assortments. Through it, she aims to empower parents with trusted insights and thoughtfully selected products that reflect her passion for holistic wellness and intentional living.
For more information about Sereniby, visit www.sereniby.com.
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