Celebrating the Best in Product Innovation with 40,000 Consumer Votes
NEW YORK, Feb. 7, 2025 -- Product of the Year USA, the nation's largest consumer-voted awards program dedicated to recognizing product innovation, has announced the winners of the 2025 Product of the Year Awards. Spanning 42 diverse categories, these winning products were selected based on the opinions of 40,000 American shoppers through an independent national study conducted by Kantar, a leading global research firm.
Now in its 17th year in the United States and over 30 years globally, the Product of the Year seal has become a trusted beacon for consumers, helping them identify the best new products available in-store and online. In a time where purchasing decisions are driven by thoughtful choices and budget-conscious shopping, the Product of the Year seal empowers consumers to navigate the marketplace with confidence. From quality and innovation to design and functionality, these standout products have proudly earned the endorsement of tens of thousands of shoppers. For the brands, this prestigious recognition offers a unique advantage, building brand awareness and credibility within their respective categories.
"The 2025 Product of the Year winners represent the pinnacle of innovation, showing how brands are addressing the evolving needs of today's shoppers," said Mike Nolan, Global CEO of Product of the Year Management. "With the retail landscape becoming increasingly dynamic, our winners not only set themselves apart through innovation but also establish trust among consumers. The Product of the Year seal serves as both a hallmark of quality and a tool that elevates these products above the competition."
From food and beverage, personal care, household essentials, pet care and more, the 42 winners of the 2025 Product of the Year Award include:
- Bakery Side Dish | Texas Roadhouse Mini Rolls – T. Marzetti
- Better-For-You-Snack | ALDI-Exclusive Savoritz Cheese Crisps – ALDI Inc.
- Beauty | Schwarzkopf Keratin Root Color & Thickening Spray - Henkel
- Body Wash | Dial Healthy Hydration Body Wash – Henkel
- Breakfast | Veggies Made Great Loaded Breakfast Potato Bakes – Veggies Made Great
- Car Care | Valvoline Restore & Protect - Valvoline
- Cat Care | Petivity (powered by Purina) Smart Litter Box Monitor System – Petivity
- Cat Food | SHEBA Gravy Indulgence – Mars, Inc.
- Cheese | Organic Valley Flavor Favorites Spicy Cheddar – Organic Valley
- Coffee | Folgers Coffee Instant Flavored Latte Mix – The J.M. Smucker Company
- Convenience Meal | Minute Rice Cups – Riviana Foods Inc.
- Cough & Cold | MUCINEX InstaSoothe Cough Relief – Reckitt
- Dessert | ALDI-Exclusive Specially Selected Premium Cookie Dough – ALDI Inc.
- Dip Snack | Castello Whipped Dips – Castello Cheese
- Dog Food | Supreme Source Premium Mix-Ins – American Pet Nutrition
- Dog Treat | Supreme Source Savory Jerky Cuts – American Pet Nutrition
- Frozen Entree | ALDI-Exclusive Kirkwood Chicken Nuggets – ALDI Inc.
- Fruit Snack | ALDI-Exclusive Simply Nature Chocolate Covered Frozen Dried Fruit – ALDI Inc.
- Gluten Free | New York Bakery Gluten Free Texas Toast – T. Marzetti
- Healthy Beverage | ALDI-Exclusive Summit Popz Prebiotic Sodas – ALDI Inc.
- Home Solutions | TAMKO StormFighter FLEX – TAMKO Building Products LLC.
- Household Cleaning Essential | The Pink Stuff, The Miracle Cleaning Paste – GSD Distribution LLC.
- Immediate Relief | PBZ OTC – Kingsway Pharmaceuticals
- Immunity | AIRBORNE Effervescent Tablets -Reckitt
- Insect Repellent | OFF! Clean Feel Mist – SC Johnson
- Laundry | Persil Activewear - Henkel
- Mattress | Puffy Lux Hybrid Mattress – Puffy LLC.
- Meal Ingredient | ALDI-Exclusive Park Street Deli Pickle Chips – ALDI Inc.
- Multi-Purpose Cleaner | PINALEN Luxury Scents – AIEn USA, LLC.
- Nasal Decongestant | MUCINEX 2-in-1 Saline Nasal Spray – Reckitt
- Outdoor Living | BIC EZ LOAD – BIC
- Pain Relief Balm | Biofreeze Dry Stick - Reckitt
- Paper Towel | Brawny 3-Ply Paper Towels – Georgia-Pacific
- Pest Control | Hot Shot Flying Insect Trap – Spectrum Brands
- Pet Health | NaturVet Advanced Probiotics & Enzymes – NaturVet
- Seafood | ALDI-Exclusive Specially Selected Snow Crab Legs – ALDI Inc.
- Spirits | American Single Malt – Bulleit Frontier Whiskey
- Surface Cleaner | Windex Fast Shine Foam – SC Johnson
- Sustainable Kitchen | Compost Genie – Compost Genie
- Sweet Snack | Nutella B-Ready – Ferrero
- VMS | Natural Vitality CALM – Piping Rock Health Products
- Wine | ALDI-Exclusive Specially Selected Sparkling Brut Rose – ALDI Inc.
The 2025 winners were celebrated at the annual Product of the Year Awards Show on February 6th at Tribeca 360 in New York City. The evening kicked off with a red carpet followed by live entertainment from former Saturday Night Live cast members Rachel Dratch and Alex Moffat, who hosted the award show and unveiled this year's top products. Tony Award Nominated Actress, Betsy Wolfe, closed out the show with a dazzling musical performance.
Alongside the winner announcement, the 2025 Product of the Year winners are currently highlighted in a shoppable feature on PEOPLE Online created in partnership with Dotdash Meredith – the nation's leading digital and print publisher. Additionally, Ensemble IQ, a trusted authority in business intelligence, has highlighted the 2025 winners across its publications including Path To Purchase, Progressive Grocer, Store Brands, Drug Store News and Convenience Store News, ensuring industry-wide recognition for the most innovative products of the year in their respective categories.
For further information about the 2025 Product of the Year winners, visit productoftheyearusa.com and follow along on social media with #POYUSA2025 on Instagram, Facebook, X and LinkedIn.
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world's leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
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