• 05 Aug, 2026

Pritchard Sports and Entertainment Group and TRAX Analytics Partner to Launch Real-Time, Data-Driven Cleaning Innovation for Stadiums and Arenas

Pritchard Sports and Entertainment Group and TRAX Analytics Partner to Launch Real-Time, Data-Driven Cleaning Innovation for Stadiums and Arenas

ALPHARETTA, Ga., May 7, 2025 -- Pritchard Sports and Entertainment Group, a leading facility services provider, and TRAX Analytics, a leader in janitorial technology, are excited to announce a new partnership aimed at enhancing cleanliness, efficiency, and fan experience at major sports and entertainment venues across the country.

The partnership introduces a next-generation approach to stadium and arena cleaning that leverages data, automation, and real-time service coordination. Together, Pritchard Sports and Entertainment Group and TRAX will implement intelligent systems designed to improve cleanliness while empowering janitorial teams to respond dynamically to high-traffic demands.

"PSEG has launched Cleantouch, Powered by TRAX Analytics, to provide a data-driven process to help improve facility services and improve the fan experience," said Patrick Trevino, Chief Operating Officer of TRAX Analytics.

The Cleantouch solution integrates:

  • IoT-Powered Restroom and Facility Sensors to monitor supply levels and usage in real-time
     
  • In-Event Mobile Cleaning Teams equipped with digital alerting and dispatch tools
     
  • Task Management Platforms to ensure accountability and quality control

"Pritchard Sports & Entertainment Group is proud to partner with TRAX Analytics to unite our expertise and deliver the industry's most reliable, data-driven janitorial services. By leveraging TRAX for quality assurance and real-time insights, we're able to provide our clients with transparency, accountability, and a seamless partnership—all while keeping the guest experience at the forefront" – Jason Brock, President of Pritchard Sports and Entertainment Group

This powerful collaboration ensures venues can maintain high standards of cleanliness during events—preventing service gaps, reducing health risks, and delivering a premium guest experience even amid large crowds.

With this partnership, Pritchard Sports and Entertainment Group and TRAX Analytics are redefining what's possible in real-time stadium cleanliness and operational excellence.

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