MUMBAI, India, May 29, 2025 -- Prime Focus Technologies (PFT), the company behind CLEAR® and a global leader in AI-powered media solutions, today announced a long-term partnership with STAGE, India's Premier Entertainment Platform for Regional Cultures. Through this collaboration, PFT will implement its CLEAR® Media Asset Management (MAM) and CLEAR® AI solutions to modernize STAGE's content operations and unlock greater value from its content.
The CLEAR® platform, driven by advanced AI capabilities, will enable STAGE to optimize content workflows with intelligent automation, enriched metadata, natural language search, and AI-assisted post-production. The solution will also streamline tagging, compliance, and collaboration across teams.
"As our content library continues to grow, adopting a forward-looking MAM platform became crucial," said Shashank Vaishnav, Co-Founder of STAGE. "With CLEAR® and its integrated AI features, we gain the scalability and intelligence to enhance operational efficiency, improve metadata quality, and ensure quick access to the right content. We're looking forward to the innovation and impact this partnership will bring."
"We're thrilled to collaborate with STAGE on this transformative journey," said Anupam Sharma, SVP and Head APAC, of Prime Focus Technologies. "This agreement underscores the increasing demand for intelligent MAM systems that go beyond asset management—unlocking insights, accelerating workflows, and driving monetization through AI."
This partnership further expands PFT's presence in the APAC region and reinforces its commitment to driving digital transformation in the global Media & Entertainment industry.
About STAGE
STAGE is India's leading OTT player showcasing vibrant and diverse cultures of India with their extensive library of original stories in shows and movies in Haryanvi, Rajasthani, and Bhojpuri. As a multi-cultural-award-winning platform, STAGE is committed to bringing you the best in regional entertainment, stories from heartland delivered to your phone.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of CLEAR® and a provider of cloud-based AI and media services to broadcasters, studios, and streaming platforms. PFT's solutions empower clients to drive creativity, efficiency, and revenue. Its clientele includes Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and others.
For more information, visit: www.primefocustechnologies.com
Press Contact
T Shobhana
Senior Vice President and Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com
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